Mindblown: a blog about philosophy.
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The Microdrama Production Gold Rush Is Here | David Freeman | 23 comments
Hollywood executives are seeking to revolutionize vertical video content by integrating studio expertise and leveraging influencers, aiming to create a major segment within the media landscape, akin to a “Netflix for vertical video.” With the market projected to surpass $3 billion outside China in 2025 and significant revenue growth in the U.S., companies like Cineverse,…
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The best laid plans
The article discusses McKinsey’s insights into company strategies and their financial potential, highlighting that even high-performing companies often realize only a fraction of their strategies’ full financial potential. It invites readers to explore further McKinsey insights and emphasizes the importance of sharing these insights to improve strategic planning and execution.
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Going Bananas 🍌
The article discusses the intersection of technology and creativity, highlighting the transformative impact of AI tools like Google’s Nano Banana Pro and Gemini 3 on digital creation. It describes how these tools enable the generation of realistic images, enhance creative processes, and democratize artistic capabilities, drawing parallels to historical shifts in media accessibility, and suggests…
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https://whyisthisinteresting.substack.com/p/the-key-art-edition-88f?utm_source=post-email-title&publication_id=7000&post_id=179925610&utm_campaign=email-post-title&isFreemail=true&r=7cpi7&triedRedirect=true&utm_medium=email
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The Key Art Edition
In the article “On why yours and my Netflix don’t look the same,” Rex Sorgatz, a media theorist and cultural observer, explores the concept of “key art” and its impact on streaming services like Netflix. Key art, defined as the compelling and persuasive images used to attract viewers to shows, plays a crucial role in…
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Uncommon and D&AD issue rallying cry to revive creativity
D&AD, through a provocative campaign by Uncommon Creative Studio, is urging creatives to reignite their passion and combat industry pessimism, attributing the decline in creativity to the industry’s own practitioners rather than external factors like AI or social media. Uncommon co-founder Nils Leonard and D&AD President Lisa Smith emphasize that creativity is vital and call…
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Wes Anderson: The Archives
The Design Museum in Britain is hosting a landmark exhibition featuring over 700 objects from Wes Anderson’s personal archives, showcasing the evolution of his films from the 1990s to the present. This first-time display in Britain includes original storyboards, costumes, and miniatures from iconic films like “The Grand Budapest Hotel” and “Fantastic Mr. Fox,” with…
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AI & Artistry, the Resurgence of Hardware Startups, & Unicorns that are Really Rabbits
Edition #37 of “Implications” explores key trends and forecasts in creative industries, emphasizing the difference between content creators who prioritize speed over artistic control and artists who focus on creative vision. The analysis also highlights a resurgence in hardware startups, the challenges of rapid growth for startups, and the unsustainable practices of some unicorn companies.…
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We remember the internet bubble. This mania looks and feels the same.
The article discusses the rapid rise of the AI industry, which in just three years has evolved from a novel concept to a significant technological phenomenon comparable to the internet bubble of 1999. As of 2025, global AI capital expenditures and venture capital investments have exceeded $600 billion, with forecasts predicting AI-related spending to reach…
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Brand Waves This Week
In recent marketing campaigns, McDonald’s Australia launched a summer campaign featuring the Grinch, aiming to blend seasonal cheer with their brand, while Ford introduced “Ready Set Ford,” a global initiative to reposition their brand away from model-centric advertising toward highlighting lifestyle potential. Concurrently, Miu Miu unveiled its Holiday 2025 campaign, centered on nostalgia and familial…
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