Mindblown: a blog about philosophy.
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This Travel Tuesday, imagine the airport of the future
The article provides insights from McKinsey & Company on emerging technologies such as flying taxis, biometrics, and artificial intelligence, highlighting potential advancements in the travel, logistics, and infrastructure sectors. Edited by Esther Chung in Atlanta, the report also emphasizes the company’s research and events, inviting subscribers to stay informed about innovations shaping these industries.
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ISSUE 97/ OPINION / Creativity💬 Stephania SilveiraStephania Silveira is Creative Director at the LEGO Group.THE BUSINESS OF CREATIVITY: Can you describe your own creative philosophy?STEPHANIA SILVEIRA: My creative philosophy is to run from boredom as fast and as far as I can. Boring work is almost as hard to make as great work. You spend the…
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Issue 97: A Bulletin for Big Ideas and Better Business
Stephania Silveira, Creative Director at the LEGO Group, emphasizes the importance of creativity in avoiding boredom and engaging audiences, particularly children. She views creativity as an essential 21st-century skill and a business-critical edge, noting its role in making one irreplaceable and fostering genuine audience appreciation. Silveira believes creativity should be embedded in work culture, as…
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Brand Waves This Week
In the latest edition of “The Brand Waves,” Gant launches “The Holiday Gateway” campaign with a warm and humorous cinematic mood, while lululemon, in collaboration with the Canadian Olympic and Paralympic Committees, unveils Team Canada’s athlete kit for the 2026 Milano Cortina Winter Games. Additionally, McDonald’s UK introduces a Christmas campaign featuring the Grinch as…
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America’s Polarization Has Become the World’s Side Hustle
A new feature on platform X has unveiled that a significant amount of divisive and spammy content is generated by accounts pretending to be based in the U.S. but are actually run from countries like Bangladesh, Vietnam, and Russia, among others. This issue, fueled by social media monetization programs and free AI tools, extends across…
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The week in charts
The article titled “The Week in Charts” discusses various topics, including the role of physician CEOs and the use of geoeconomic tools, without specifying additional details, dates, or numerical data. This brief mention suggests a focus on leadership in healthcare and international trade strategies, but lacks comprehensive factual information or contextual specifics.
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New reports available as part of your McKinsey Quarterly membership
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2026 Trends: Inside the Human Centric Hotel – What Travelers Want and How to Adapt – 10 Minutes News for Hoteliers
The hospitality industry in 2026 will be shaped by rapid technological advancements and a demand for personalized, authentic experiences. Hotels need to integrate cutting-edge AI with human-centric services to enhance guest experiences, while adopting Attribute-Based Selling to offer personalized room options and shifting to a Central Reservation System for unified customer data. Trends such as…
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Breaking Gen AI’s efficiency trap: Reuniting creative and media – Marketing Procurement iQ
Jack Smyth, Country Lead for Jellyfish + Brandtech Group in Australia, argues that the key to winning with Gen AI in marketing lies not in cost savings or increased creative output, but in integrating creative and media into a single intelligent system. Platforms like Pencil have demonstrated success by utilizing over $2 billion in media…
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Self-Driving Advertising Is A Myth: Why Automation Can’t Replace Creative Judgment | AdExchanger
Generative AI is becoming a central focus in advertising, promising a future of self-driving advertising that offers rapid content creation and automation. However, despite the allure of increased speed and volume, the article argues that true marketing success still hinges on human judgment, coherence, consistency, and strategic creative direction, suggesting that an overreliance on automation…
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