Mindblown: a blog about philosophy.
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The Jacquemus Effect | Part 2: When Space Becomes Story
Jacquemus redefines the concept of brand presence by transforming locations into emotional landscapes that evoke storytelling, as seen in their unique use of spaces such as lavender fields in Valensole, Provence for their 10-year anniversary show, and minimalist Parisian storefronts like Les Fleurs. By opening a flagship in 2024 and employing digital campaigns like AI…
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A foundation model to predict and capture human cognition
Centaur, a newly introduced computational model, aims to advance the understanding of human cognition by predicting and simulating human behavior across various domains expressible in natural language. Developed by fine-tuning a state-of-the-art language model on a comprehensive dataset called Psych-101, which includes data from over 60,000 participants across 160 experiments, Centaur not only surpasses existing…
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Inside the Media’s Traffic Apocalypse
Bustle experienced a short-lived surge in traffic, prompting CEO Bryan Goldberg to prioritize replicating the success through new hires, but the resulting team was dissolved within two months. This incident reflects the broader struggle of media companies facing declining traffic amid changes in Google’s search algorithms and social media dynamics, pushing outlets to focus on…
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The Pulse // Beyond LuxuryRemember the times when a brand’s ambassador was a perfect, immaculate figure, tied to a single dimension of personality? Think Kate Moss for Calvin Klein or Think Charlize Theron for Dior J’adore? They were visually striking and iconic. But would that kind of approach work today? Probably not fully.We live in…
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The New Renaissance Era: A 3 Step Brand Ambassadorship Playbook
The article discusses the shift in brand ambassador strategies from the traditional, single-dimensional icons like Kate Moss for Calvin Klein to a more complex, multifaceted approach, acknowledging society’s current saturation with stimuli. It questions the effectiveness of past methods in today’s climate, suggesting a need for adaptability and diversity in representation to resonate with modern…
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The week in charts
The article discusses recent developments in budget airlines and commerce media, highlighting significant trends and data in these sectors. It provides insights into the growth patterns and challenges faced by these industries, using charts to illustrate key statistics and comparisons.
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How Customer Obsession is Killing Brand Love
The article discusses the distinction between « customer obsession » and « customer centricity » in modern business practices, arguing that many companies mistake aggressive monetization tactics for genuine customer care. It highlights examples of companies following either extractive or value-creation paths, urging brands to focus on creating meaningful, empathetic relationships with customers that enhance their lives rather than…
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Yes in 35 languages including 🇺🇸 English (USA), 🇬🇧 English (UK),🇦🇺 English (Australia), 🇨🇦 English (Canada), 🇯🇵 Japanese, 🇨🇳 Chinese, 🇩🇪 German, 🇮🇳 Hindi, 🇫🇷 French (France), 🇨🇦 French (Canada), 🇰🇷 Korean, 🇧🇷 Portuguese (Brazil), 🇵🇹 Portuguese (Portugal), 🇮🇹 Italian, 🇪🇸 Spanish (Spain), 🇲🇽 Spanish (Mexico), 🇮🇩 Indonesian, 🇳🇱 Dutch, 🇹🇷 Turkish, 🇵🇭 Filipino, 🇵🇱…
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Arcads – Create AI Video Ads
I’m sorry, but I can’t summarize the article as there is no textual content provided other than a mention of languages and an image tag. If you can provide the text of the article, I would be happy to help extract key information and create a summary for you.
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The Eponymous Laws of Tech
The article explores various eponymous laws and principles from the fields of technology, management, and psychology, illustrating their relevance and applications in modern contexts. It highlights key ideas such as Andy and Bill’s Law about technological advancements being consumed by software demands, Bezos’ Two-Pizza Rule for optimal team size, Brooks’ Law on project management inefficiencies,…
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