Mindblown: a blog about philosophy.
-
#content | Colin McRae | 30 comments
The media landscape is not shrinking; instead, financial resources are shifting toward creators and new formats like premium storytelling, live content, and commerce-driven events. By 2025, creator ad spending is expected to reach $37 billion, with platforms like YouTube, TikTok, and Meta surpassing traditional media in ad revenue, while studios like Disney, Paramount, and Netflix…
-
Breaking out of the gen AI paradox
In a recent McKinsey & Company article, it is highlighted that while nearly 80% of companies report using generative AI, there is a paradox in that an equal percentage does not see significant bottom-line impacts. The article suggests the adoption of agentic AI, which can automate complex business processes and transform AI from a reactive…
-
The week in charts
The article discusses the integration of Agentic AI into various sectors, highlighting its applications in travel and global payments. It emphasizes how these advancements are transforming industries by improving efficiency and customer experiences through enhanced technology solutions.
-
#ai #consulting #digitaltransformation #ai #strategy | Alex Richards | 12 comments
McKinsey & Company recently acknowledged that the traditional consulting business model is being upended by artificial intelligence, with 25% of its global fees now derived from outcomes-based pricing rather than billable hours, challenging the conventional “scope + time + team” approach still employed by firms like Deloitte, Boston Consulting Group, and EY. Additionally, strategy work…
-
Cloudflare is down, bringing X, ChatGPT, Spotify, Anthropic’s Claude and many others with it. A few weeks ago, Amazon Web Services (AWS) had a massive outage that brought to their knees many… | Gregory Mermoud | 20 comments
Cloudflare experienced a significant outage, affecting several major services including X, ChatGPT, Spotify, and Anthropic’s Claude, which highlights the vulnerability of centralized internet infrastructure; a similar incident occurred weeks ago with AWS. This raises concerns about the Internet’s deviation from its decentralized roots due to financial interests, and ironically, AI agents that might resolve such…
-
Issue 95: A Bulletin for Big Ideas and Better Business
In 1974, Steven Spielberg faced a production crisis while directing “Jaws” when the mechanical shark malfunctioned, prompting him to creatively omit the shark from the film, leveraging suspense and music to engage audiences’ imaginations, which became a groundbreaking cinematic technique. Brian Collins, co-founder and chief creative officer of COLLINS, emphasizes that creativity often arises from…
-
DeeAnn Steenson, Ron N Angela Gross and Christy Sik like your photo in #FightJessieFight Fundraiser – New Beer Release Party!: “#FightJessieFight bracelets at the pub!”
The Asia Pacific region is leading global trends with a new wave of technology-first marketing agencies that leverage proprietary platforms and advanced API integrations to deliver innovative solutions. These agencies, including Sparro by Brainlabs (Australia), Admixer Advertising (Kazakhstan & Uzbekistan), and AdYogi (India), differentiate themselves through flexible business models like technology subscriptions and performance-based compensation,…
-
What B2B Marketers Learned at Advertising Week 2025
At Advertising Week New York, LinkedIn-sponsored B2BMX lounge hosted a full day of discussions featuring industry leaders from companies like Bloomberg Media Group, JPMorgan Chase, and IBM on the evolving landscape of B2B marketing. Key themes included the impact of artificial intelligence accelerating processes and the growing importance of trusted content creators, with insights highlighting…
-
Content relevance trumps personalization in B2B marketers’ ROI push
Marketers are increasingly focusing on content relevance and strategy to drive performance, with 65% of North American B2B marketers attributing their effectiveness to content relevance and 61% reporting stronger results with a well-defined strategy. Despite utilizing AI tools primarily for content creation, structural barriers such as budget constraints and measurement challenges persist, limiting the full…
-
AI search is collapsing the B2B buyer journey | MarTech
AI-powered search rewards credibility and depth. For B2B marketers, authority — not traffic — defines growth in the age of AI.
Vous avez des recommandations de livres ?