Mindblown: a blog about philosophy.
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Next Generation B2B Thinking #NextGenB2B October.Last month in addition to our usual curated roundup of the things you need to know but may have missed in B2B… we did a deeper dive on the latest thinking about thought leadership (here, ICYMI).The feedback was positive so we’re doing the same again this month. In addition to…
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Demand Squads, B2B Influencers and the Work Cosplay Platform
The article discusses the growth of influencers in B2B marketing, noting that while there is much talk, there seems to be less evidence of actual influencer-led content or campaigns. It questions how this trend differs from historical business practices. The rise is partly attributed to B2B decision makers from younger demographics, like Gen Z, who…
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Relationship-building: developing mutual trust and understanding between two individual parties.
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The Future of B2B: Navigating AI, Buyer Group Dynamics, and the Rise of Authentic Influence
The key takeaways from LinkedIn’s B2Believe marketing event underscore the importance of building trust and personalization in B2B relationships, leveraging video content for engagement, and utilizing influencers to humanize the sales funnel. Statistics revealed include a 20% increase in AI usage, 67% of buyers influenced by brand familiarity, and 87% preferring content from trusted industry…
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‘Yesterday is not ours to recover, but tomorrow is ours to win or lose’ – Lyndon B. Johnson To join the ~24,000 FMCG executives that receive automatically all our FMCG CEOs Insights (publications like this one), sign-up to our newsletter at the following link: FMCG CEOs Strategic Insights Newsletter – Managing For Growth In July…
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FMCG CEOs: Why P&G Turnaround Playbook Has Become a Gold Standard In The FMCG Industry & 10 Learnings To Achieve & Sustain Outperformance
The article discusses Procter & Gamble’s significant transformation under CEO David Taylor since July 2015, highlighting the profound changes and strategic shifts that led to a remarkable industry turnaround. Taylor’s tenure saw the company divest over $23 billion in assets, refocus on 10 global categories and 65 brands, improve market shares, and more than double…
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The week in charts
The article titled « The Week in Charts » seems to be about retail value creation, tight labor markets, and other related topics. The email is associated with McKinsey’s research, insights, services, or events, and by interacting with the email (opening or clicking links), users agree to the use of cookies and web tracking technology, with further…
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Is your company prepared for risk resilience?
Since the provided text is a piece of HTML code and contains mostly formatting and styling information used for a web document or email layout, it does not contain a coherent article or passage that would provide a narrative to summarize. However, I can observe references to risk management, board directors, McKinsey & Company, and…
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Grow your business with AI-powered tools by Google | Grow with Google
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Future of Internet in the age of AI
Matthew Prince, Lee Holloway, and Michelle Zatlyn launched Cloudflare in 2010 at TechCrunch Disrupt with the pitch of a CDN for the masses, targeting a growing ecosystem of apps and services. Today, Cloudflare has grown into a company with a market capitalization of $32 billion and 2023 revenue of almost $1.3 billion, recently mitigating a…
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