Mindblown: a blog about philosophy.
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Nature, heal thyself
The article is about the importance of natural climate solutions (NCS) in mitigating greenhouse gas emissions. It discusses how NCS uses nature-based practices to reduce existing emissions and prevent new ones, and challenges readers to test their knowledge on NCS by participating in a quiz regarding how much carbon these solutions might remove from the…
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The week in charts
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Is your digital strategy failing? Here’s why.
The article discusses the importance of avoiding five critical missteps in digital strategy, illustrating the point with a 2018 McKinsey Quarterly classic that found only 8 percent of companies would remain economically viable through digitization. It highlights the pitfalls of not having a clear digital vision, not understanding the economic shifts caused by digital, and…
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Lobby Renovations Are an Irrational Expense Yet Essential for the Guest Experience
Summary: As the place where first impressions are codified by guests, the lobby experience must be strong. Thinking broader, a great lobby also contributes to a hotel’s overall reason to visit which in turn supports occupancies and higher nightly rates. Moreover, a vibrant lobby is a space where visitors will want to linger, resulting in…
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Data Analysis in the Era of Generative AI
This paper investigates how AI-powered tools can transform data analysis by translating user intentions into code and insights, and emphasizes the need for human-centered design to foster intuitive use and trust. It also identifies challenges in developing AI systems for data analysis, including improving models, evaluation methods, and understanding user requirements.
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Can we manipulate AI as much as it manipulates us?
Fred Vogelstein discusses the potential and skepticism surrounding AI optimization, focusing on Ed Sussman’s belief that it’s the next frontier of reputation management and could become as significant as the $70 billion search engine optimization industry. Sussman’s New York City-based company, Citate.ai, aims to demonstrate that influencing the “diet” of information that AI chatbots consume…
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The week in charts
The article titled “The Week in Charts” appears to discuss global energy needs and green commodities. Unfortunately, the provided text does not contain any specific opinions, facts, dates, locations, numbers, statistical information, or other factual data that can be extracted to create a summary. The text mostly consists of HTML and CSS code, likely for…
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Walgreens’ Media Chief Calls TikTok Virality ‘All a Lie’
James Lerner, Walgreens’ senior director of media strategy & planning, expressed skepticism about the authenticity of viral content on TikTok at Mediaweek in New York. He revealed that TikTok’s Smart+ AI media buying tool has a “back door” to increase traffic and engagement for ads not meeting performance goals, raising concerns about transparency. Walgreens clarified…
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What does retail media need to do next?
Retail media, a sector that leverages first-party data to target consumers during critical buying moments, is facing challenges in scaling, measurement, and integrating omnichannel strategies as it grows. Experts suggest focusing on expanding off-site inventory, standardizing measurement, embracing programmatic demand, integrating with Connected TV, and providing transparent, cross-platform performance data to compete effectively with walled…
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Hotel Nuggets: Marketing edition
The article provides hoteliers with hospitality tips, including renting dual monitor kits from Omni Austin and Outpost for $25 a day and reassessing marketing budgets, as industries typically invest 7.7% of revenue in marketing compared to hospitality’s 2.5%. It also emphasizes the importance of focusing on the 20% effort that yields 80% of results, as…
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