Mindblown: a blog about philosophy.
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Free bicycles & green menus
The last edition of Hotel Nuggets discussed the benefits of sustainability certificates for hotels. To assist hotels in selecting the most suitable certificate based on their operational goals and resources, a detailed diagram was transformed into a free 10-question quiz.
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Bad movies prove profit can be a force for good in film
The article offers a subscription to the Financial Times’ digital content at $75 per month, which includes global news, expert analysis, and access to various apps and newsletters. Subscribers can save 20% by paying a year upfront and gain access to features like the FT app on Android & iOS, the FT Edit app, 20+…
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At its simplest any strategy is a longer term view of a plan, a way of achieving a longer term objective. Of course that isn’t enough. Anyone can write a longer term view. What you need, (or otherwise what’s the point?), is a winning strategy. And a winning media strategy will contain three elements: A…
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What is media strategy, and why is it important?
The article discusses the essential elements of a successful media strategy, using historical examples like Admiral Nelson’s strategy at the Battle of Trafalgar and a personal account of disrupting Maxwell House’s TV ad strategy in the 1990s. A good media strategy requires a simple diagnosis of the situation, a method to outperform the competition, and…
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Why Does Every Netflix Show Look the Same? An Investigation.
Netflix shows exhibit a distinct visual style with bright settings, an abundance of colors, and a propensity for using CGI over actual outdoor filming, which leads to a homogenized appearance across diverse series. This aesthetic is evident in the platform’s original content, which often makes strategic use of character placement and reactions, maintaining a consistent…
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Every week, The Drum picks the top global campaigns from our Creative Works. You can submit your new work here.This week, Shane Gillis co-wrote and starred in a Bud Light ad, Hinge’s mascot faced repeated defeats and Totino’s celebrated the wonderful weirdness that was 90s kids shows.Moderna: Do It For You & Them by TBWA…
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Best Ads of the Week: CarMax’s spooky spectacle & HelloFresh simple sonic branding
The Drum’s Creative Works features top global campaigns weekly, including a Bud Light ad by Shane Gillis, Hinge’s mascot in ‘The Moment I Knew’ campaign, and the ‘Do It For You & Them’ campaign by Moderna to promote vaccination. The Moderna campaign, crafted by TBWA, encourages vaccination through emotional messaging and directs audiences to Moderna’s…
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Fwd: Why tech fails to connect | Allen White reunites with Calvin Klein | Can Ronaldo win YouTube?
The article is a newsletter from « The Drum » with various reports on consumer technology, advertising industry developments, and creative marketing strategies. The editor, Cameron Clarke, discusses the impact of consumer technology on daily life and promotes the week’s special coverage on the subject. Richard Draycott reports on Omnicom’s new advertising group, OAG, and Australia’s ‘Right…
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B2B marketing’s job is to make it easier for the buying group to agree
LinkedIn and Bain & Company’s research suggests that effective B2B marketing focuses on enabling buying groups to reach consensus, considering group dynamics are more influential than individual preferences. The study underscores the growing importance of emotional needs within buying groups, highlighting the equal influence of ‘Hidden Buyers’ such as procurement and finance, and suggesting that…
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Respect cause-led branding as just one route to reach consumers
Key factual data and opinions extracted from the article include: Brands function on a transactional basis, providing goods or services for money, and are expected to uphold environmental and societal responsibilities. In London’s Walthamstow, citizens used a Change.org petition to oppose the opening of a Gail’s bakery, citing the brand chairman’s ideological views as a…
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