Mindblown: a blog about philosophy.
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(7) Post | LinkedIn
The « Advertising: Who Cares? » launch event is scheduled for 12 September at the Royal Society of Arts in London, starting at 2pm, targeting industry challenges such as data overreliance and consumer ad fatigue. The event features five workstreams led by experts, contributions from prominent figures, and aims to provide practical solutions, with profits going to…
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Evolution of the Marketing Operating Model
Recent research by AAR, in collaboration with ISBA, highlights the importance of a highly effective Marketing Operating Model (MOM) for business success in a complex marketing environment. The study, which gathered insights from over 100 top-level marketing professionals and executives such as CMOs, Marketing Directors, and CEOs, also includes interviews with industry leaders from major…
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‘Does Donald Trump approve of my media plan?’ How advertising is getting politicised – The Media Leader
– Advertising reached over $1 trillion in annual spend last year. – Five companies (Alibaba, Alphabet, Amazon, ByteDance, and Meta) account for half of the global ad market. – Advertising’s future direction is heavily influenced by politics and could lead to changes in ad spending. – Advertisers should focus on impartial strategic advice and utilize…
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Your hotel as a company benefit
Thibault Catala proposed a « pay-as-you-impact » billing model on LinkedIn for hotels, aiming to promote sustainability by charging guests based on their environmental footprint—specifically their water use, energy consumption, and waste production. To effectively implement this, he suggests hotels should educate guests, reward eco-friendly behavior, and use real-time technology to track and share impact data, with…
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The future of the office
The extracted key information from the provided HTML content is quite limited due to the absence of a traditional article structure and the HTML mainly consisting of styling and layout instructions for an email. The most notable content references a link to a McKinsey & Company page titled « The future of the office. » There is…
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Channel 4 Doubles Down On YouTube
– Channel 4 and 4Studio have shifted their approach to YouTube, using it as a primary broadcast and monetization platform. – Matt Risley, Managing Director of 4Studio, provided exclusive insights and data on this transformation for The Media Odyssey. – YouTube, with its 1 billion hours of video content watched daily in living rooms, is…
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The week in charts
The provided text does not contain any substantive content related to the title « The Week in Charts. » It is mostly composed of HTML and CSS code, which seems to be related to formatting an email, along with a hidden preheader that mentions remote driving, methane emissions, and a series of non-breaking spaces. There is no…
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Unlocking growth: 5 leadership mindsets
Key opinions and facts from the article include the emphasis on a holistic approach to growth, which requires courage and resilience, as explained by McKinsey’s Andy West, Greg Kelly, Jill Zucker, and Michael Birshan. Leaders of successful companies align behaviors with five critical mindsets: investing in growth, acting boldly, maintaining a customer-centric approach, nurturing talent,…
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Fwd: Lessons from 100+ innovation units
– AI in Travel is the defining theme for the travel industry in 2025. – Over 100 innovation units have been founded in the aviation sector in the past decade, which focus on breaking free from corporate constraints and driving forward-looking initiatives. – Lufthansa Innovation Hub celebrates its 10-year anniversary and shares insights on the…
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The pointy-shoed corruption of medieval London
In medieval times, poulaines, pointy-toed shoes thought to originate from Krakow, were worn by wealthy men and symbolized leisure and status but were criticized for promoting sexual deviancy and vanity, resulting in a ban in London and association with the cause of the plague. The fashion lasted until around 1475, with notable opposition from the…
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