Mindblown: a blog about philosophy.
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The Future Of Planning Is The Platform
The article released by Google, “The Future Of Planning Is The Platform,” discusses the evolution of media planning with AI-driven platforms taking the forefront in marketing strategies. It highlights AI’s potential to eliminate budgeting friction and the importance of media mix models and multi-touch attribution tools in resource allocation. The report also notes the shift…
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From the YouTube CEO: Our big bets for 2025
– Viewers watch over 1 billion hours of YouTube content on TVs daily. – TV is the primary device for YouTube viewing in the U.S. – YouTube on TV includes Shorts, podcasts, and live streams alongside traditional content. – YouTube is enhancing TV experiences with second screen interactions and new features like Watch With for…
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Decimal Currency The System 1971 UK Public Information Film
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Deep Dive into LLMs like ChatGPT
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Robust Open Online Safety Tools
ROOST is a collaborative initiative focused on creating scalable and resilient safety infrastructure for the AI era, aimed at providing open source tools to protect users and aid organizations lacking safety resources. Their approach involves developing, maintaining, and distributing these resources, with expert teams offering hands-on support throughout organizations’ safety implementation processes.
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The week in charts
The article discusses key topics such as Pharma R&D spending and the slowing growth of the luxury market, providing insights and data on these subjects. Due to the formatting and meta tags within the provided text, no specific factual data, opinions, or statistical information about Pharma R&D spending or the luxury market’s growth can be…
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How small teams can create big wins
– McKinsey Classics newsletter is celebrating the 60th birthday of McKinsey Quarterly in February 2025, by dedicating the whole year to revisiting enduring Quarterly articles. – The focus is on supporting small, independent teams, with insights on providing them with necessary authority, resources, and a clear view of target customers to help companies stay agile…
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Currys’ TikTok videos now deliver better ROI than paid advertising – here’s the strategy
Currys, an electronics retailer, has shifted its social media strategy from promotions to focus on engagement and entertainment, creating a TikTok account with 7 million likes and nearly 200,000 followers. This new strategy, which emphasizes their in-store expertise, has resulted in a higher return on investment compared to paid advertising and is part of a…
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2025 State of Retail Media Report
2025 State of Retail Media Report Download the report Now in its 4th year, Skai’s annual survey of retail media marketers reveals the trends, challenges,
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Ready for 2025?
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