Mindblown: a blog about philosophy.
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Available today: The latest issue of the McKinsey Quarterly
Key facts and opinions extracted from the article include information about the second special issue of « McKinsey Quarterly » digital edition, which celebrates its 60th birthday. This issue focuses on the skills and traits needed for leadership in the face of disruptions such as geopolitical stress, AI development, supply chain fragility, inflation, and political polarization. It…
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Addiction Economy
– 22% of U.S. adults participated in Dry January. – Super Bowl is seen as a platform for the addiction economy, which includes food, alcohol, online gambling, and more. – The addiction economy encompasses media, technology, alcohol, tobacco, gaming, pharma, and health care. – Dopamine (dopa) is considered the world’s most valuable resource, driving the…
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The Multiplier Effect is a report that presents data-driven analysis from a coalition of experts, including Analytic Partners, BERA.ai, Prophet, System1, and WARC, highlighting how advertisers can increase revenue by integrating brand equity with performance tactics. The report, important for CMOs and business leaders, offers insights for creating a high-impact growth strategy through advertising that…
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How Popular YouTubers Pushed Young Male Voters Toward Trump
Key opinions, facts, dates, locations, numbers, statistical information, who, what, why, where, when, and how extracted from the article: – Donald Trump sworn in as the 47th US President on January 20, 2025 – Joe Rogan, popular podcast host, attended the inauguration – Rogan’s podcast watched by millions of young men, used to support the…
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Casual Viewing
Key Opinions, Facts, Dates, Locations, Numbers, Statistical Information, Who, What, Why, Where, When, and How: – Hollywood studios traditionally avoid releasing two movies with the same name simultaneously. – Netflix released two films named « The Bubble » and « Bubble » on April Fools’ Day, 2022. – « The Bubble » was a Judd Apatow comedy about a Hollywood dinosaur…
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Advertisers face far-reaching disruptions as distracted consumers’ attention to content weakens across media platforms—Bain & Company analysis
Advertisers are facing a significant shift in campaign strategies as Bain & Company’s research, presented on June 18, 2024, during the Cannes Lions festival, indicates an increase in media multitasking with roughly 75% of users engaging in it, and consumer media usage dropping from 13 hours a day in 2021 to about 12 hours. Bain’s…
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Creativity really is the new targeting…for now
In recent discussions, the concept that « creativity is the new targeting » has been gaining traction in the advertising industry, with platforms like Meta using it to promote their AI ad products. Online platforms have become adept at serving users relevant content, leading to a shift where advertisers focus on designing ads for specific types of…
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Quality is a Serious Problem
The article discusses the shift in consumer definition of quality in media, where non-corporate content on platforms like YouTube, Reels, and Substack is gaining attention despite being less polished than traditional media. The creator media economy is growing at 25% per year, accounting for nearly 15% of the total media and entertainment market. The author…
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Holidays, Football and Blockbusters Drive Record Highs for YouTube, Netflix and Amazon Prime Video in December, according to The Gauge™
During the December 2024 interval, TV viewing minutes exceeded 100 billion on four days, with a 4% increase in overall TV watching compared to November and a new record of 43.4% of total watch time taken by streaming services. Netflix tied its best share at 8.5% due to NFL Christmas Day games and hits like…
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Amazon Brand Awareness Ad Tool Emerges From Beta
Brand+ became available to all advertisers on Monday in the Amazon Demand Side Platform (DSP), enabling them to deliver video ads across Amazon properties such as Prime Video and Twitch, as well as with premium video publishers like Buzzfeed. The AI-driven optimization platform is designed to simplify brand-awareness campaigns.
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