Catégorie : Strategy
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This is an incredible use case of Sora 2. Mattel is using it to go from sketch to product experience in minutes. Another example of how it’s never been a better time to be a craftsperson. As a… | Kieran Flanagan | 20 comments
This is an incredible use case of Sora 2. Mattel is using it to go from sketch to product experience in minutes. Another example of how it’s never been a better time to be a craftsperson. As a marketer, you can test hundreds of creative variations before scaling one you love. …more
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#revenuemanagement #digitalmarketing #hotelindustry #hospitality #taktikon #taktikontalks | Annemarie Gubanski | 23 comments
Digital Marketing is not enough, unless it is connected to Revenue Management. In hotels, I often see well-intended marketing investments that don’t actually increase revenue. A classic example? Spending budget on Google Ads for your own brand name. It feels logical… but the result is often fewer OTA bookings, higher costs, and in the end:…
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Lessons From A Hotelier: Women Are The Hidden Economic Decision-Makers
Dayssi Olarte de Kanavos is the co-founder of Women’s Power Series and the Co-Founder, President, and COO of Flag Luxury Group.Women are the planners and the decision-makers when it comes to travel. Research shows that women make 80% of all travel decisions. Women also travel more than men for leisure—over 60% of U.S. and global…
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Dayssi Olarte de Kanavos is the co-founder of Women’s Power Series and the Co-Founder, President, and COO of Flag Luxury Group.Women are the planners and the decision-makers when it comes to travel. Research shows that women make 80% of all travel decisions. Women also travel more than men for leisure—over 60% of U.S. and global…
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Walmart sees 20% of traffic from ChatGPT, but it’s a small share | Juozas Kaziukėnas posted on the topic | LinkedIn
🚨 ChatGPT just became a shopping mall. And Amazon should be worried. OpenAI just launched Instant Checkout—letting users buy directly from over 1 million Shopify merchants (Glossier, Skims, Spanx, Vuori) without ever leaving ChatGPT. This isn’t just a feature update. It’s a complete shift in how we think about commerce. Here’s why this changes everything:…
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The next era of hotel branding is about individuality at scale. Yesterday, Hilton announced Outset Collection, a lifestyle brand targeting independent hotels. With more than 60 properties already in… | Jeremy Jauncey
The next era of hotel branding is about individuality at scale. Yesterday, Hilton announced Outset Collection, a lifestyle brand targeting independent hotels. With more than 60 properties already in development, it joins a growing wave of “soft brands” reshaping hospitality. Chris Silcock, President of Global Brands and Commercial Services at Hilton, said this launch is…
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AI is changing guest behavior: adapt before it’s too late
En español, en français, em português. Think about your own habits: the way you search for information and get answers has already transformed. Artificial Intelligence (AI) is reshaping user behavior at lightning speed. Ignoring this shift is risky. Yet most hotels still serve these new users the old way: with a conventional website — mostly…
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It was great to be at Skift Global Forum last month in conversation with Dennis Schaal to discuss where Booking Holdings (NASDAQ: BKNG) has come from and where we’re headed. Generative AI is changing… | Glenn Fogel | 16 comments
It was great to be at Skift Global Forum last month in conversation with Dennis Schaal to discuss where Booking Holdings (NASDAQ: BKNG) has come from and where we’re headed. Generative AI is changing everything we know about how people plan and book their journeys. With early gains from AI already improving customer experience and…
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🚀 OpenAI just redefined how we’ll interact with travel. And hotels should pay attention. With the launch of Apps inside ChatGPT, OpenAI has turned its assistant into a true platform. Not just a… | Christian Mueller
🚀 OpenAI just redefined how we’ll interact with travel. And hotels should pay attention. With the launch of Apps inside ChatGPT, OpenAI has turned its assistant into a true platform. Not just a chatbot, but an ecosystem where tools like Expedia and Booking.com operate directly inside the conversation. Soon, travelers will simply say: “Find me…
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Why travel is doing AI wrong
Travel is full of outdated pain points. The never-ending queue to check in at the airport. The manual paperwork when you arrive at your hotel. The endless phone calls and emails to change your booking date if something goes wrong. Sometimes it can feel like the travel industry is still trapped in the early 2000s.…
