Catégorie : Strategy
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Flip the script
Fashion retailers are expanding into entertainment, with Nike, Saint Laurent, and Mattel developing content like movies; Mattel alone has 45 movies in development and 14 upcoming. Entertainment companies like Disney are also becoming retailers, evidenced by hiring streetwear designer Bobby Kim as VP of Creative, Consumer Products, and UTA’s representation of Jonathan Anderson signaling a…
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How a computer that ‘drunk dials’ videos is exposing YouTube’s secrets
Key Opinions, Facts, Dates, Locations, Numbers, Statistical Information, Who, What, Why, Where, When, and How: – YouTube is about to turn 20 years old. – An unusual research method is unveiling statistics that Google would rather keep hidden. – Monthly viewing average for YouTube app users is 29 hours; multiplied by 2.5 billion users, humanity…
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The Case Against Streaming TV Shows
Key Opinions, Facts, Dates, Locations, Numbers, Statistical Information, Who, What, Why, Where, When, and How: – The article discusses opinions on the streaming TV show landscape. – The author refuses to watch « Severance » until the narrative arc is complete or the show gets canceled, saving 20-30 hours. – « No new streaming TV show » policy implemented…
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Talks with Teads | Advertising Trends and Purposeful Storytelling with Paul Woolmington | Teads
Paul Woolmington, CEO of Canvas Worldwide, discusses the future of media and advertising with Teads’ Global CMO Natalie Bastian, emphasizing the need for immersive formats, simplicity in strategy, purpose-driven storytelling, and brand safety to engage consumers in 2025. The talk explores how technological advancements and consumer value alignment are key to effective marketing in a…
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Marketer of the future
The « Marketer of the Future initiative » by WFA in partnership with Oxford is based on a study of nearly 600 marketing executives and outlines five critical areas for high-performing marketing organizations: Marketing Fundamentals+, Aligned Growth Strategy, Functional Integration, People & Technology, and C-Suite Impact & Influence. The 2020 iteration of the study, done with 2CV,…
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Bryan Burrough on Graydon Carter’s Memoir and Vanity Fair’s Golden Era
Key Opinions, Facts, Dates, Locations, Numbers, Statistical Information: – Graydon Carter’s editorship at Vanity Fair: 1992 to 2017 – Vanity Fair’s popularity: 1990s and 2000s – New Journalism style: 1960s and 1970s – Article author’s peak salary at Vanity Fair: $498,141 annually for three articles – Typical article length: 10,000 words – Author’s experience at…
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Crocs’ Unlikely Rise: From Fashion Flop to Global Footwear Icon
– Crocs, originally a comfort shoe brand often ridiculed for its design, has risen to become a multi-billion-dollar global icon, with strategic partnerships, consumer customization, and digital marketing playing key roles in its transformation. – The company has seen consistent revenue growth with a Compound Annual Growth Rate (CAGR) of approximately 29% for revenue and…
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It’s time for us GTM folks to do some soul-searching. Last week, David… | Jonathan Spier
David Spitz from BenchSights reported that in 2025 the median sales and marketing spend per $1 of new Annual Recurring Revenue (ARR) was $1.98, a 60% increase from 2021. The article suggests that despite efforts to improve Go-To-Market (GTM) efficiency, including packed conferences, hot hiring trends, and VC/PE firms focusing on GTM, the actual GTM…
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The Sloppening – An AI Dystopia | Joe Burns | 372 comments
In 2026, the internet has degraded into « pure sludge, » characterized by excessive, low-quality content referred to as « Scrollslop, » « Bingeslop, » « Baitsplop, » and « Spamslop, » leading to a state of « sloptimized » oblivion. However, the article suggests that AI is not to blame for this deterioration; rather, it is a consequence of our own actions, and there is still…
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Customer Onboarding: The Forgotten Growth Lever
Key opinions, facts, and data from the article include: Customer onboarding is a critical step for long-term business success and is more than a one-time setup, it’s an advocacy accelerator that drives expansion and lifetime value. Companies that invest in onboarding experience lower churn rates, better net revenue retention (NRR) metrics, and sustainable growth. Customers…