Catégorie : Strategy
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Lyft gets a toehold in Europe with FreeNow acquisition
– Lyft is acquiring the mobility platform FreeNow for approximately $198 million. – FreeNow operates in over 150 European cities and will provide Lyft with its first major presence in Europe, aiming to compete with Uber. Summary: Lyft expands into Europe by purchasing FreeNow, a platform with operations in over 150 cities, for about $198…
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#booktok #luxury #literature #culture #branding #booktok #maisonmargiela… | Sandrine Groslier-Douhet | 14 comments
Luxury brands are adopting literary themes as a way to present themselves as cultural contributors, with Maison Margiela’s fragrance launch, Afternoon Delight, drawing on Marcel Proust’s « A la Recherche du Temps Perdu. » Sophie Abriat emphasizes that in today’s « screen lifestyle, » people perform intellect by showcasing reading habits on platforms like #BookTok and that brands like…
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This document describes the role of a Chief of Staff. | Jacco van der Kooij | 45 comments
Chiefs of Staff (CoS) are recognized as critical players in organizations, known for their ability to navigate chaos, align executives, and drive strategic execution. They can act as executors, change agents, mentors, sparring partners, advisors, future leaders, or fixers, with common traits like high trust, CEO-level capability, extreme responsiveness, and deep internal networks. An LI…
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Room service is dead in China
Key opinions and facts extracted: – « Hotel Nuggets » is a newsletter aimed at hoteliers, released bi-weekly with 4 hospitality tips. – In China, traditional room service is being replaced by delivery services like Meituan, offering secure lockers or pick-up tables for food drop-off. – Hotel Casa has a self-service umbrella system renting for €2, charging…
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Kevin Mayer: Legacy Media Should Be Afraid, “the Center of Gravity in Youth Is Not Hollywood”
Kevin Mayer, co-CEO of Candle Media and ex-Disney executive, discussed the influence of social media on Hollywood during a Paley Media Council event at the Beverly Wilshire, highlighting TikTok’s role in storytelling and the challenges facing traditional media due to social media’s rise, particularly for the youth. He mentioned Candle Media’s success with properties like…
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There’s a difference between being good at brand and being good at business.
A brand professional emphasizes the importance of balancing vision with business fundamentals, citing an example of advising a client on budgeting for a top-of-funnel initiative by considering the annual marketing budget as a percentage of revenue and discussing key performance indicators (KPIs). Successful branding relies on cultural relevance and emotional connection, beyond data-driven marketing or…
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Birkenstock: The 250-Year Overnight Success
Birkenstock, established in 1774, has experienced a 20% compound annual growth rate over the last decade, with its revenues projected to reach €1.8 billion by 2024. The brand’s success is attributed to its sustained approach to building a long-term sustainable brand, without succumbing to hype cycles or drastic changes, and based on a foundational commitment…
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Creators are taking over TV – here are 10 tips
YouTube VP of Product Management, Christian Oestlien, and creator Michelle Khare discuss the platform’s growth on TV screens, emphasizing the importance of quality content and viewing experience for TV audiences. Strategies include premium production, tailored storytelling, data analysis, exploring long-form content, optimizing for various devices, offering multi-language options, and experimenting with new formats to engage…
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#influencers #creators #mmm | James Connelly
Creator marketing has been found to be five times more effective than current industry tracking shows, with £1 of tracked click-based code redemption purchases correlating to an additional £4 of untracked impact due to influencer reach. Charlie Oscar measures Creator campaigns using COmpass, a proprietary measurement solution based on MMM, and offers this service to…
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Unlocking value with gen AI
The article discusses the early stages of AI technology’s bottom-line impact, highlighted in a McKinsey Global Survey, and features insights from McKinsey’s Alex Singla, Alex Sukharevsky, Lareina Yee, Michael Chui, and Bryce Hall on organizing AI deployment, best practices for adoption and scaling, and workforce effects. Additionally, it showcases seven B2B use cases of tailored…
