Catégorie : Strategy
-
This one feels wrong. For someone who grew up on Byron Sharp and the… | Peter Buckley | 69 comments
Meta and BAMM’s research on Gen Z’s consumer habits found that brand building is increasingly oriented towards niche markets, with a shift away from mass reach. The study, informed by in-depth interviews, mobile ethnography, and large-scale surveys, identified six key findings about Gen Z’s interaction with brands: in-market definitions are obsolete, niches are fluid across…
-
Here we go again, it seems the in-housing question is raising its head… | Matthew Birkby
The article discusses the ongoing evolution of agency-client relationships in the media industry due to the rise of AI agents and agentic workflows. It emphasizes that the most effective implementations are hybrids of agency market intelligence and client control of data, rather than full agency or client dominance. The key to success is fostering intelligent…
-
Now THIS is interesting. Meta has ‘got religion’ about retail media as it… | Colin Lewis | 12 comments
Meta, recognizing the importance of retail media, has developed products for its Retail Media Network, including an API for online marketplaces advertising third-party products on Meta platforms. Introduced in 2021 with an initial requirement of 20,000 unique sellers, Meta dropped this threshold in 2024 and has enhanced its services with product-level reporting, impression logs, and…
-
Hype vs Halo
The article discusses the contrasting strategies of hype versus halo within the luxury market, exemplified by the practices of Hermès and LVMH. While Hermès has strengthened its brand halo over 42 years without creating a new hit since the Birkin bag, LVMH has focused on generating hype through high-profile collaborations and product drops. In 2024,…
-
Proofs of Life in the CAPTCHA Economy
Key Opinions, Facts, Dates, Locations, Numbers, Statistical Information, Who, What, Why, Where, When, and How: – Opinions: Imperfection conveys cachet, authenticity commands a premium, human intervention pays more, « meh-ification » is the sameness and lack of originality in culture, slop content is optimized for engagement, not entertainment. – Facts: AI-generated content predicted to be 90% of…
-
When the world connected on Skype
Skype, the online video-calling service launched in 2003, is ceasing operations in May after over two decades. At its peak, Skype had around 300 million users, but as the world moved to mobile, it was overtaken by competitors like WhatsApp and FaceTime. Despite losing its predominance, particularly in the West, the platform remains active in…
-
Here’s how to create the marketing plan of the future with o3 and a single… | Kieran Flanagan | 45 comments
The article describes a method to create a future marketing plan for B2B SaaS companies using the « o3 » AI model, which organizes marketing tasks into three categories: fully automated by AI, AI-assisted tasks improved by humans, and tasks only humans can perform. The strategy should be detailed and researched, covering the full marketing funnel, defining…
-
When answers get cheap, good questions are the new scarcity
– The Académie des Beaux-Arts in 19th-century Paris dictated the standard for legitimate art, emphasizing realism. – The invention of photography in the 1830s and 1840s challenged this, allowing painting to shift from replication to interpretation of reality. – AI, like the camera, is seen as reinventing rather than killing creativity. – Large Language Models…
-
AI Has Risen And it’s not coming for your job. It’s coming for your… | R.J. Abbott | 115 comments
AI is revolutionizing the creative industry by automating strategy, operations, and execution, favoring those with unique taste and the ability to inspire movements over mediocrity and safe play. According to the article, the AI era, fueled by advances in deep learning and transformative technologies since 2012, will not kill creativity but will eliminate derivative and…
-
How to prepare your company for cascading risks
Key information extracted includes the celebration of the 60th birthday of McKinsey Quarterly with a year dedicated to enduring articles, with Alex Panas and Axel Karlsson as notable figures mentioned. The article specifically highlights the importance of understanding how immediate threats can multiply across value chains and impact businesses more significantly than anticipated, using the…