Catégorie : Strategy
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At the airport? 8 myths of airline retailing, plus aircraft shortages, and more
The article from McKinsey & Company discusses the state of the aviation industry and examines whether the sector can achieve new heights or will be hindered by ongoing challenges. It invites readers to explore a full report that navigates key trends in the industry, suggesting a comprehensive analysis of current aviation dynamics and potential future…
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Fish Food: Episode 644 – AI, and Inflection points in the creative industries
The article discusses the transformative impact of AI in the creative industry, drawing parallels to Hollywood’s transition from silent films to ‘talkies’ in the late 1920s, highlighting how embracing creative risks, reimagining possibilities, and enriching creativity can drive significant industry changes. It also covers recent advancements announced at Google I/O, including enhanced AI models like…
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36 | Stop chasing ubiquity
The article discusses the book « Not a Playbook: The Art of Building a Brand, » co-authored by WeTransfer’s co-founder Damian Bradfield, which emphasizes creating « lowercase b » brands that prioritize trust, community, and long-term growth over short-term gains and ubiquity. Highlighting examples such as WeTransfer, Teenage Engineering, and Leica, the article illustrates how these brands build deep…
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Fwd: The Briefing: Altman’s Flawed io Analysis
OpenAI plans to enter the AI-specific hardware market by acquiring Jony Ive’s startup io for $6.5 billion, aiming to create devices potentially as portable as an iPod Shuffle, but questions arise about the necessity of such devices since AI functionality is already available on existing platforms like smartphones and smart glasses. OpenAI CEO Sam Altman…
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3 Reasons the Luxury Industry Needs Substack Right Now
The Beyond Luxury Group’s Substack, nearing its 40th article with 1.2K subscribers across 50 countries, emphasizes the shift from traditional media to platforms like Substack for meaningful engagement. Highlighting the platform’s benefits for the luxury industry, the article discusses the importance of storytelling, community building, and strategic learning in an era of digital disruption, advocating…
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AI Age Brings The Biggest Acquhire
OpenAI has acquired io Products, led by Jony Ive and his team of former Apple engineers, for $6.5 billion in an all-stock deal, reportedly aiming to develop a groundbreaking AI device with potential to rival the smartphone. This acquisition, reflecting a broader shift towards AI-driven innovation, suggests OpenAI’s ambition to create a new technological platform,…
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Synthetic Populations
The article discusses the integration of AI, particularly synthetic populations, into market research and decision-making, demonstrating its potential to simulate human behavior using data from sources like the U.S. Census and behavioral science. Companies like McDonald’s can now leverage AI to forecast trends and consumer behavior without costly real-world surveys, and this technology is expanding…
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He calls it a batch: What strategists need to know about location – The Media Leader
GroupM and Mindshare’s « Shaping the Nation » research emphasizes the significance of local pride, regional nuance, and community connection for brands and media strategists. The study shows that geographic targeting offers deeper insights into people’s behaviors and values, with cities fostering ambition and identity, while countryside areas have less trust in digital platforms. Brands are encouraged…
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Forget everything you know about Wonder: an ecosystem for health | Brittain Ladd posted on the topic | LinkedIn
In November 2024, Marc Lore, known for his entrepreneurial success with companies like Quidsi and Jet, expressed his vision for Wonder, a $7 billion health and nutrition AI platform, which aims to revolutionize the industry by using personalized data to tailor meals and snacks for individuals through integrations with devices like FitBit and ŌURA. During…
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#advertising #marketing | Andrew Tindall | 65 comments
The article highlights a current creative renaissance in advertising, driven by emotional engagement, showmanship, and attention-grabbing strategies, with contributions from industry experts like Les Binet, Peter Field, and Paul Feldwick. It emphasizes the importance of creativity, as demonstrated by British Gas’s new advertisement campaign, which builds brand memory and familiarity, drawing parallels to BMP DDB…