Catégorie : Strategy
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From Billable Hours to Business Impact: The Shift Is Real, But Not That Simple
Last week, S4 Capital (.Monks) officially shifted from traditional agency models based on time sheets and billable hours to an output-based pricing model, reflecting the evolving value equation driven by AI, which prioritizes deliverables over time spent. This transition, described as moving « from time to traction, » underscores the importance of redefining creative value and pricing,…
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Launching the 2025 « Seven Challenges For Retail Media » report. | Colin Lewis posted on the topic | LinkedIn
The 2025 edition of « Seven Challenges For Retail Media » was launched at the Retail Media X conference, marking the fourth annual ‘Seven Challenges’ report since 2021. This 64-page publication, crafted through collaboration with various experts and industry stakeholders from countries like the UK, US, and Brazil, presents thought-provoking ideas rather than predictions, covering topics such…
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How can traditional British TV survive the US streaming giants?
In a rapidly evolving media landscape, British broadcasting faces significant challenges as traditional TV is set to transition to digital-only services by 2035, raising concerns about the industry’s survival against global streaming giants like Netflix and Amazon. While some industry leaders propose mergers or a unified streaming platform under BBC iPlayer, others argue for the…
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Personal and physical security for founders, operators, and investors – a16z crypto
The article discusses the increasing threat of violent crimes against individuals involved in the cryptocurrency industry and emphasizes the importance of personal security by sharing practical safety tips and principles. Drawing from 35 years of security experience, including time in the U.S. Secret Service, the author highlights foundational principles, everyday habits to enhance personal safety,…
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𝗪𝗵𝗮𝘁 𝗛𝗮𝗽𝗽𝗲𝗻𝘀 𝗪𝗵𝗲𝗻 𝗬𝗼𝘂 𝗧𝘂𝗿𝗻 𝗢𝗻 (𝗼𝗿 𝗢𝗳𝗳)… | Dale W. Harrison | 95 comments
The article discusses the complex dynamics of brand marketing and its impact over time. It explains that brand marketing immediately affects 5% of consumers currently in-market, but the challenge is reaching and maintaining awareness among the remaining 95%, which involves a steady-state equilibrium dependent on various factors like market share, longevity of brand memories, buyer…
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How Sprite surpassed Pepsi by living and breathing pop culture
Key opinions, facts, dates, locations, numbers, and other factual data: – NBA player Anthony Edwards and Olympic sprinter Sha’Carri Richardson featured in Sprite’s « Obey Your Thirst » ads. – Sprite surpassed Pepsi to become the No. 3 carbonated soft drink by volume in the U.S. – The « Obey Your Thirst » campaign was brought back after 30…
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Valuing value — Martin Weigel
Fallingwater, designed by Frank Lloyd Wright in 1935 and opened in 1938, remains the most famous private residence in America with a unique design that integrates the house with its natural surroundings. Wright created the original plans for Fallingwater in just two hours under pressure, with his fee equating to around $251,564 in today’s money,…
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An Interview with Meta CEO Mark Zuckerberg About AI and the Evolution of Social Media
The article is a transcript of an interview with Meta CEO Mark Zuckerberg conducted by Stratechery. The interview took place at Meta Headquarters before the LlamaCon keynote on Tuesday and Meta’s earnings on Wednesday. It covers key topics such as Meta’s platform ambitions, the evolution of social networking, open-source AI, and the new Llama API.…
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Avoiding an AI Ad Automation Clusterf*ck Making content that works in… | Ian Crocombe | 24 comments
The article discusses the increasing demand for advertising assets, with a 10% yearly rise and Volkswagen requiring 5,000 assets for their ID3 launch in 2019, compared to 500 for a Golf launch a decade before. The author suggests asking three questions before investing in AI ad automation: whether the need is for volume or complexity,…
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How AI Disrupts Tech Investing
Key Opinions, Facts, Dates, Locations, Numbers, Statistical Information, Who, What, Why, Where, When, How: – Startups are closing at an increasing rate. – The article suggests a tougher world for making money in tech and the stock market. – Investment in physical tech required heavy upfront investments and faced increasing regulations. – The software industry’s…
