Catégorie : Strategy

I’ve lost count of the “top trends for 2026” lists in my feed.🚩 So instead, here’s my take: anti-trends — the things I believe still make the difference in hotel performance. Not what’s in. Not what’s out. 1️⃣ Break the silos I’ve seen too many hotels where revenue, marketing, and operations work in isolation. Whether…

🌊 Aman at Sea: Amangati Superyacht Venture – strategic reinvention of what travel at sea can mean Aman’s entry into the ultra-luxury maritime, launching in 2027, Amangati will be a 183-meter, 47-suite floating sanctuary designed to translate Aman’s signature minimalism and serenity into a maritime experience. Every inch from the ryokan-inspired interiors by Sinot Yacht…

The “I” Map of Modern F&B The evolution of Food & Beverage is not merely about formats. It is about forces , invisible drivers that define why some concepts thrive while others vanish. I call them the I-drivers. Each sector carries its own gravity: QSR = Integration, supply chain mastery + speed of service. Casual…

The Future Is No Longer What It Used To Be To write about the future is, inevitably, to be wrong about the future. I have repeated this for years, and yet, it remains the truest sentence I know. The mistake, however, is not a failure of prediction but a form of knowledge. We now inhabit…

Executive summary: Coffee and tea service, specifically herbal tea, as an in-room wellness amenity represents an area where there’s a strong opportunity for hotels to improve their presentation. This guestroom feature is easily accessible for all hotel categories due to low per-unit costs and scalable due to minimal labor inputs, thus representing a great entry…

Real estate’s next decade will not be about square meters. It will be about networks. When we started Denizen, our goal was simple: to create better places for people to meet, work, and belong. Over time, that mission evolved. We realised that the future of real estate is not about owning more buildings but about…

Every big city has a smaller city that hates them: New York has Boston, Barcelona has Madrid, and Paris has the entire hexagon.For France, young Emmanuel Macron tried to heal that grudge with tax carrots and decentralization talk, hoping companies would set up shop in Limoge instead of clogging La Défense. The goal: relieving pressure…

The idea of a fragmented media landscape is today mostly unchallenged. It is also wrong. Media looks fragmented when we apply traditional agency categorisations to modern media behaviours. When we split “listening to music” across analogue radio and digital radio and music apps, mainly because of how media is traded. These trading categories can play…