Catégorie : Strategy

Every major sporting event is a tourism campaign in disguise… From the World Cup to the Olympics to Formula 1, these events are real-time opportunities to invest in long-term transformation. Rafat Ali Skift often calls these events ‘Live Tourism,’ and it’s a huge opportunity in travel. Billions go into infrastructure, media, and global positioning that…

For years, it’s been faster to create mockups and prototypes of software than to ship it to production. As a result, software design teams could stay « ahead » of engineering. Now AI coding agents make development 10x faster, flipping the traditional software development process on its head. In my thirty years of working on software, the…

Hospitality used to be about comfort. Now it’s about connection. Hospitality has always been about service, comfort, and place. But the new frontier is community. Guests no longer want to feel like visitors. They want to feel part of something, whether it’s a circle, a club, or a tribe. That shift is why private members’…

𝐖𝐡𝐞𝐫𝐞 𝐀𝐫𝐞 𝐘𝐨𝐮𝐫 𝐃𝐢𝐫𝐞𝐜𝐭 𝐁𝐨𝐨𝐤𝐢𝐧𝐠 𝐁𝐞𝐧𝐞𝐟𝐢𝐭𝐬? No, seriously, where are they? You complain about paying 15-37% in OTA commissions. You tell that you want more direct bookings. But when I visit your website… nothing. No clear benefits section. No compelling reason to book with you instead of Booking.com. Just a small « Book Now » button somewhere…

The Dive // Why emotional wellbeing has become the ultimate marker of desirability.Here we are, the last lap of the year. Only two months left of 2025. We need to run it hard.Today, the streets of New York City pulsed with endurance as thousands crossed the marathon finish line. Over 50,000 runners from more than…

Something to mull over this weekend…. 🤔 The stage is set but the agenda is not! Can you contribute? This year’s Global Revenue Forum conference theme is « Commercial Leadership for the Next Generation ». There’s always a reason behind the theme ( we set it first, and then work out what it means later ), and…

Legacy hotel brands move like tankers, while culture moves like a speedboat. Legacy hospitality brands move like tankers, powerful, iconic, and painfully slow to turn. Every new idea demands a meeting, a deck, an approval. By the time the email chain ends, the cultural tide has already shifted. Meanwhile, the brands defining culture today move…

Wednesday 29/10/25 London Paris Zürich Milan Bangkok Tokyo Toronto under one roof This week’s dispatch begins under the centrepiece woodenroof of Portland International Airport, proof that combining sustainability and growth is no mere flight of fancy. Then we get up close and personal with Swiss-French designer Julie Richoz, rummage through the archive for ready-to-assemble plywood…