Catégorie : Strategy

Instacart and Pinterest have partnered to enhance advertising by integrating Pinterest ads with Instacart’s Marketplace, allowing Pinterest users to easily add recipe ingredients to their Instacart cart for delivery. This collaboration is part of a broader trend where delivery platforms like Instacart, DoorDash, and Uber Eats are evolving into retail media networks, generating significant advertising…

The article highlights the challenges faced by VPs of Marketing in B2B startups and scale-ups, where they are expected to quickly generate marketing-sourced revenue despite budget and team cuts, lack of collaboration, and a market that is often unaware of problems. It argues that the solution lies in leadership recognizing marketing as a strategic function,…

The article discusses common challenges faced by hotels, such as nearby construction, guests with babies, and large groups, and suggests that these situations offer opportunities for hotel management to demonstrate care for their guests. For example, Now Now Hotel in NYC addresses these issues by proactively acknowledging potential disturbances during check-in and offering guests a…

In 2016, Formula One was struggling with declining viewership, an aging fanbase, and limited digital presence, under the leadership of Bernie Ecclestone who prioritized TV rights and maintained a tight media control, resulting in a stagnant brand. After Liberty Media acquired F1 for $8.5 billion in 2016, they transformed it into a $30 billion entertainment…

A study of 44 sports brands reveals a potential market gap for performance-first, independent sportswear brands specifically designed for women, as the current landscape is dominated by men-focused labels like Satisfy and SOAR Running. While existing brands like Nike and Adidas might meet women’s needs, there’s a belief that a fresh, creative female-led brand could…

Consistency in brand presentation is crucial for maintaining strong brand recognition and building mental association with the target audience, according to insights shared by marketers. Key elements, or « Brand Codes, » such as logos, colors, and other distinctive assets, should be used consistently across all touchpoints to avoid diluting brand impact and eroding brand equity, despite…

Phocuswright Europe recently concluded in Barcelona, highlighting AI’s pervasive, yet ambiguous, role in travel booking and the emerging significance of tours and activities as travel’s « last great offline frontier. » Meanwhile, there is growing dissatisfaction with airline loyalty programs, with criticism focusing on their shift from mileage to revenue-based rewards and dynamic pricing models, leading to…