Catégorie : Strategy
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Trust is the New Oil
The article discusses the transition from the attention economy, which has dominated the web economy for the past 25 years by monetizing user attention through advertising, to an action economy driven by trust in the AI era. It highlights the negative impacts of the attention economy, such as manipulative product design and privacy invasion, and…
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I don’t believe in scripts. | Jennifer Sillars
The article emphasizes that effective sales presentations should focus on strategic positioning points rather than rigid scripts, providing a structured flow that encourages conversation and positions the product strategically in the market. Influenced by April Dunford, the framework includes understanding market gaps, comparing solutions, aligning with buyers’ needs, clearly describing and demonstrating the product’s value…
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Fwd: The Briefing: Apple’s F1 Opening Spotlights Puzzle
Apple recently released a new Brad Pitt movie titled « F1, » highlighting the company’s venture into theatrical entertainment despite losing $1 billion annually on its streaming service. Eddy Cue, Apple’s executive responsible for entertainment, advocates for theatrical experiences, although questions arise about Apple’s rationale, given that creating big-budget films like « F1, » which reportedly cost $200 million,…
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The Great PowerPoint Panic of 2003
In 2003, concerns about Microsoft PowerPoint’s impact on communication were heightened following the Columbia shuttle disaster, with critiques arguing that the software’s bullet-point style hindered effective communication and analysis. Edward Tufte famously criticized PowerPoint for dumbing down information and contributing to the tragedy, while debates on new media’s effects continue, with contemporary parallels drawn to…
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WhatsApp’s rollout of ads will change the app forever
WhatsApp is introducing advertisements within its app, a move that contradicts the founders’ original mission of maintaining an ad-free experience, following its acquisition by Meta in 2014. Despite Meta’s assurance that ads will remain in the « Updates » tab without affecting personal chats, this decision has sparked criticism over privacy concerns and has led some users…
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If color is the fastest path to brand recognition, why are so many of today’s top CPG brands abandoning it? | Fred Hart
Modern consumer packaged goods (CPG) brands are increasingly abandoning traditional color consistency for a more dynamic, flavor-forward approach that emphasizes personality and flexibility, as exemplified by brands like Chomps, Monster Energy, and private labels such as Target’s Good & Gather. This shift is seen as a response to the digital-first world where brands can explore…
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The CMO’s comeback: Aligning the C-suite to drive customer-centric growth
The article discusses the disconnect between marketing and other business functions in companies, emphasizing the need for alignment among the C-suite, notably between the Chief Marketing Officer (CMO) and Chief Financial Officer (CFO), to drive growth. It highlights that despite marketing’s potential to be a growth engine, its role has become fragmented, with many companies…
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A.I. Might Take Your Job. Here Are 22 New Ones It Could Give You.
The article discusses the author’s experiment with using ChatGPT to write an essay on potential future jobs created by AI, highlighting the rapid production of a lively and informative 6,000-word piece. However, it underscores the ethical concerns and professional responsibilities in journalism, emphasizing that while AI can handle many tasks, the human aspects of accountability…
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Uncontested: Dazn’s $1bn story reveals why the Club World Cup is really here
The article explores the controversial presence of the FIFA Club World Cup in Miami, scrutinizing the motivations and implications of its existence as a reflection of the broader commercialization of football. It highlights the financial and strategic maneuvers, including Dazn’s $1 billion deal with FIFA and Saudi Arabia’s stake in Dazn, illustrating the influence of…
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Is your resource allocation strategy stuck in neutral?
The McKinsey Classics newsletter is dedicating a year to highlight timeless articles from McKinsey Quarterly, celebrating its 60th anniversary, including a special themed issue on the future of growth. Amidst rapid changes driven by disruptive technologies and volatile markets, companies are advised to adopt a dynamic resource allocation strategy, encompassing a target portfolio approach, seeding…
