Catégorie : Strategy
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How hoteliers can get ‘AI-ready’ for the festive season
It’s no secret that AI is transforming how hotels operate and engage guests. With major rollouts like Google’s AI Mode in the EU, hoteliers must understand how search and discovery are rapidly changing. For example, AI models now prioritise structured, factual and clear data over creative storytelling – making it crucial that your hotel website…
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Why Tech Needs Personalization
Every weekend, my good buddy Hiten Shah and I head to The Coffee Movement’s Balboa Street location. They make a nice pour-over. And while it’s about a half-hour from my apartment, the coffee is worth the drive, the time, and the money. It’s a long enough drive for us to talk about life, work, and, most importantly, new ideas about technology. Sometimes, if our schedules sync up, we even go twice a week. What doesn’t…
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NEW: Claude Just Made Prompting 10x Easier—And It Works in ChatGPT!
Anthropic just released Skills for Claude, and everyone’s missing what this actually is. Skills aren’t a Claude feature. They’re the answer to the question I get asked most: “How do I stop rewriting the same massive prompts every single time?” You know the drill. You want to create a financial presentation. Or evaluate an AI…
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How to Use AI for Marketing: A Game-Changer | Neil Hoyne posted on the topic | LinkedIn
As a marketer, I am sure you have read the McKinsey report https://lnkd.in/giuYjaxr by now, which stated : « In fact, not one of the 50 or so senior marketing leaders we interviewed at Fortune 500 companies could clearly articulate the ROI of their organization’s investment in martech and how it’s driving value. Rather than tying…
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Veo 3 Case Study: AI Cut Video Costs by 90% – Think with Google
Dominie Fearn is the founder of The Wild Hare Group, which brings organic ready-meals to major U.K. retailers. At The Wild Hare, our brand is deeply rooted in the British countryside. For us, the idea of a hare is central to our identity: they thrive when the right farming practices are in place, which is…
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The End of Traditional Revenue Management: Welcome to Profit Optimization
The Shift No Hotel Can Ignore Have you ever wondered why, despite all your efforts to tweak room rates and chase occupancy, your bottom line still feels stuck? For years, hotels have relied on revenue management as the engine of profitability. But revenue management was never meant to stop at the room door. What started…
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The End of Traditional Revenue Management: Welcome to Profit Optimization
The Shift No Hotel Can Ignore Have you ever wondered why, despite all your efforts to tweak room rates and chase occupancy, your bottom line still feels stuck? For years, hotels have relied on revenue management as the engine of profitability. But revenue management was never meant to stop at the room door. What started…
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You could walk WTM in 20 minutes this year. Smallest WTM floor ever. Biggest signal shift yet. Booths shrank. Budgets too. Only Amadeus and RateGain held real ground. But everyone was still… | Pedro Colaco
You could walk WTM in 20 minutes this year. Smallest WTM floor ever. Biggest signal shift yet. Booths shrank. Budgets too. Only Amadeus and RateGain held real ground. But everyone was still there. Smaller booths. Bigger conversations. Cendyn, Sojern, Cloudbeds, Mews, Stayntouch, Apaleo. Duetto, GauVendi , VenueSuite, BeSafe Group, HiJiffy, Runnr.ai. iOL, Leonardo Worldwide Corporation,…
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🧬 Part 3 – Designing the DNA of the Hotel
From Concept Deck to Daily Reality There’s a special kind of silence that follows a branding workshop. The agency has just presented a beautiful deck: “Urban sanctuary for the modern traveller.” Everyone nods. Someone says, “Love the mood.” The owner asks about ADR. Nobody asks the one question that really matters: “Can we actually deliver…
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#societiesquarterly #influencesociety #hospitality #hoteloperations #hotelmarketing #hotelsales #guestexperience #innovation #futureoftravel #ai #luxuryhospitality | Greg Bringardner
An emerging trend in travel and guest experience is hyper-personalization through data-enabled emotional alignment. Guests increasingly book and expect stays that adapt to their individual preferences, with hotels using AI to anticipate behavior, mood, and intent based on booking patterns, digital identity, and lifestyle data. This shifts decisions from brand loyalty to personal resonance, as…