Catégorie : Strategy
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The Creator Economy Is a Race to the Bottom for Human Dignity
The creator economy has seen unprecedented growth, with the industry expected to reach $500 billion by 2027, driven by demand for novel, cost-effective advertising, despite concerns about creator burnout and financial instability. While creators provide trusted, humanized marketing channels, many face unsustainable pressures and lack financial security, prompting calls for more sustainable practices, ethical boundaries,…
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Best Practices for Building Agentic AI Systems: What Actually Works in Production – UserJot
The article discusses the implementation of advanced AI agents in UserJot, a platform for feedback, roadmaps, and changelogs, focusing on creating a system where specialized agents perform tasks without crashing into each other. It highlights the effectiveness of a two-tier agent model with primary agents managing context and subagents executing tasks independently, along with strategies…
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The Great Unlock of Your Time & How the Sway of Brand is Changing
Edition #34 of « Implications » delves into the transformational potential of AI on time management, brand influence, and purchasing behaviors. As AI increases efficiency, time becomes more valuable, fostering a cultural shift towards intentional experiences and human connection, while debates arise on the relevance of brand in AI-driven purchase decisions, with possibilities of AI agents transforming…
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Speed matters: Why working quickly is more important than it seems
The article discusses the benefits of working quickly, emphasizing that speed reduces the perceived cost of tasks, leading to more frequent execution and improvement through repetition. It highlights how fast systems, whether individuals, teams, or technologies, attract more tasks due to their efficiency, while slow systems tend to be avoided. The author notes that increasing…
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How Marketing Mix Modelling Works
Marketing mix modelling (MMM) cannot fully measure advertising’s ROI, as it only captures short to medium-term impacts, leaving long-term effects unquantified. Instead of relying solely on MMM, marketers should use econometrics to explore campaign scenarios, predict sales, and simulate price changes, while also incorporating benchmarks, cross-industry studies, and intuitive understanding gained from experience to better…
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Tellynomics 52: Is the Shift from Linear to Streaming Starting to Level Out?
The article discusses the evolving dynamics between streaming and linear television, highlighting ITV’s shift in strategy in the UK, where new shows are now premiering simultaneously on both platforms to leverage linear TV’s marketing power. It also examines the US cable industry’s differing trajectories, with Charter Communications showing signs of stabilizing subscriber numbers due to…
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Decoding Zuck’s Superintelligence Memo
Mark Zuckerberg, CEO of Meta, released a memorandum on « superintelligence, » positioning it as a pivotal move for Meta amidst competitive threats, such as AI disruption and Chinese competition. This memo follows a historical pattern where Zuckerberg has shifted Meta’s focus during existential crises—such as the 2012 mobile transition or the 2021 metaverse strategy—by emphasizing mission…
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AI may one day beat creativity. | Peter Buckley posted on the topic | LinkedIn
In 2019, computer scientist Richard Sutton introduced the « Bitter Lesson, » highlighting that AI breakthroughs derive not from human knowledge or expert strategies, but from scalable learning and massive trial and error, as exemplified by AlphaGo’s self-training surpassing human expertise in Go. This concept, now influencing advertising, suggests that scalable learning can outpace creativity and expert…
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Fish Food 653: Separating fads from trends, and the second and third order effects of AI
The article explores the characteristics of transformative technologies, emphasizing how general-purpose innovations like AI bring widespread change through integration and systemic shifts. It highlights the importance of second and third-order effects in technologies, using historical examples like shipping containers and telephones to demonstrate how these changes, often unnoticed initially, lead to profound social and economic…
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Rethinking the reception desk
The Hotel Nuggets newsletter discusses several innovative concepts for hoteliers, including AMANO Group’s removal of the reception desk to enhance guest interaction and create a more welcoming atmosphere, and Thijs de Boer’s strategy for keeping venues busy throughout the day by transforming the mood from morning to night. It also highlights the importance of real-time…