Catégorie : Strategy
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4 quick thoughts on this chart and on the IPA (Institute of Practitioners in Advertising) Touchpoints « Making Sense » 7th edition which was released this week. 1. Quite a lot of the report… | David Wilding | 34 comments
The 7th edition of the IPA Touchpoints « Making Sense » report, released this week, highlights the evolving landscape of media planning, emphasizing differences from a decade ago to 2025 without focusing on past trends. The report reveals no single dominant media, enhancing the role of media planners, and underscores the importance of integrating media, creative, and…
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Inside Amazon’s plan to clobber rivals The Trade Desk and Google in a key area of advertising
The article from Business Insider highlights its commitment to delivering innovative stories that readers are eager to know. Although the content of the individual articles is not explicitly detailed, the overall emphasis is on storytelling that is engaging and informative, as evidenced by the repetition of the phrase « Business Insider tells the innovative stories you…
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Fwd: AI bubble or not
The travel-tech industry is currently buzzing with AI discussions, as evidenced by the Skift Forum in NYC and the upcoming FutureTravel Summit in Barcelona on October 30, featuring a keynote from Tino, Director of Strategic Innovation. The article highlights the significant increase in AI-in-travel coverage over the last three years, with consumer-facing AI stories focusing…
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Apple is making the movies Hollywood won’t, and it’s paying off big
Apple has pivoted its movie strategy for Apple TV+ towards original, big-budget films, moving away from the industry’s trend of sequels and remakes. This shift, bolstered by Apple’s financial strength, has resulted in significant streaming success with titles like « Wolfs » and « The Gorge, » while films like « F1 The Movie » have become major theatrical hits, highlighting…
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Quibi was right: How a $1.7 billion failure predicted the future of the internet
The article explores the idea that Quibi, despite its infamous $1.7 billion failure in six months, might have been correct in its core concepts about the future of media consumption. It argues that Quibi’s emphasis on short-form, phone-centric content and « shows » format aligns with current media trends, as evidenced by the success of platforms like…
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Accenture CEO weighs in on why so many AI projects have failed with 3 red flags to watch out for
Julie Sweet, CEO and chair of Accenture, emphasizes the importance of business reinvention in the AI era, drawing on her own transformative career journey from law to tech consulting. She highlights the need for companies to discard outdated practices and focus on strategic AI integration, warning against legacy processes, excessive focus on collaboration, and impractical…
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Who Killed the Narrative Podcast?
The narrative podcast industry, once a booming segment known for investigative storytelling and true crime series inspired by 2014’s « Serial, » is facing a decline due to high production costs and changing consumer preferences. Despite a surge in podcast consumption—55% of Americans over 12 listened to a podcast in the last month—the industry shift towards cheaper,…
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Cloudflare’s Matthew Prince has a plan to get Google and the AI oliigarchs to pay for your content even though many are used to getting it for free. He might have enough leverage to make them.
Sixteen years ago, Matthew Prince and Michelle Zatlyn co-founded Cloudflare, which has grown into a leading cybersecurity and content delivery network company, now valued at approximately $70 billion. Prince is currently focused on addressing the impact of AI chatbots on the web and journalism by implementing a « pay-per-crawl » strategy to protect content and potentially force…
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Why The Smartest Creators Are Building Studios
The article discusses the emerging era where creators transition from merely building audiences to establishing comprehensive infrastructure, transforming into multi-dimensional entertainment businesses. By leveraging the trust of their audiences amid AI-induced content saturation, creators are evolving into studio-like entities that integrate content, commerce, and community, setting up emotional frameworks to become trusted institutions with consistent,…
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Lessons from 2 years of AI transformation programs | Ian Crocombe posted on the topic | LinkedIn
As of August 2025, Deft shares insights from two years of AI transformation programs, highlighting the diverse ways people use AI like ChatGPT. Younger users view AI as a mentor, while older users see it as an advanced search tool; successful AI adoption depends on user experience, with role-based GPTs, warm interactions, and a culture-driven…
