Catégorie : Strategy
-
Vertical Drama: the format nobody took seriously, except the audience
The burgeoning niche of vertical dramas, highlighted at the Content London conference, is rapidly developing its own talent economy with notable figures like Nick Westaway and Evan Matric becoming recognized stars in this format. Predominantly attracting North American women aged 25–55, this medium demonstrates high completion rates and real-time feedback loops between creators and audiences,…
-
The article in The Guardian on Saturday only partly interpreted what we talked about in a great 90 minute conversation with Eamonn Forde. Basically I was saying the genie is out of the bottle. AI is… | Dave Stewart | 90 comments
The article discusses the pervasive influence of AI on the creative world, emphasizing that it is no longer a future threat but a present reality that artists should embrace. It highlights the need for collaboration with AI, arguing that while AI amplifies creativity, the human element remains irreplaceable. The piece references George Orwell’s “1984” to…
-
Overrating Strategy: The Power of Intuition in B2B Marketing | Joe Lazar posted on the topic | LinkedIn
The article emphasizes that over-reliance on strategy can hinder creativity and intuition, particularly in B2B contexts. It argues that many companies already possess the intuitive knowledge necessary for success, but this is often suppressed by an overemphasis on data and frameworks. The article identifies two main causes: a work culture that distrusts intuition and human…
-
Your favorite movies and TV shows could soon be stuffed with AI-generated product placement. Elon Musk’s xAI just announced a tool called “Halftime” that can drop ads directly into the scenes you’re… | Nick Tran | 60 comments
xAI, founded by Elon Musk, introduced “Halftime,” a tool developed by three University of Waterloo students at an xAI hackathon, which uses AI to seamlessly insert product placements into scenes of movies and TV shows, demonstrated with characters like Harvey Specter from Suits and Joey from Friends suddenly interacting with modern products. While the tool’s…
-
Fwd: Three bizarre trend signals
In recent trends, wealthy Indian families are inviting foreign tourists to their weddings for cultural immersion and financial benefits, while Boom Supersonic has pivoted from supersonic flights to creating efficient turbines for AI data centers due to increasing electricity demands, securing $300 million in funding. Additionally, the travel industry sees significant shifts with Expedia acquiring…
-
26 Predictions for 2026
The article discusses upcoming trends and predictions in the tech industry for 2026, highlighting the expected rise of advertisements across platforms, including ChatGPT’s potential ad integration to monetize its 780 million non-paying users, and the use of “pause ads” by streaming services like Netflix and Hulu. It also explores the strategic moves of companies like…
-
We were warned in 2015. We ignored it. Now we’re paying for it. Just re-read this brilliant 2015 FT piece (full article in the comments) about advertising’s great digital delusion, and bloody hell,… | Gustaf Wick | 102 comments
The article critiques the advertising industry’s shift from traditional brand-building strategies, like memorable TV ads, to digital engagement metrics, highlighting the 2015 warning by Byron Sharp that brands grow through light buyers rather than loyal fans. It cites examples like Pepsi’s 2010 digital project failure and John Lewis’s successful TV campaigns to illustrate how focusing…
-
Most startups don’t need a CMO as their first marketing hire. They need two hungry operators who actually do the work. A startup founder on Intro recently asked me: “Should I hire a CMO? I’m running… | Enrico Ferrari | 17 comments
Most startups should avoid hiring a CMO as their first marketing hire; instead, they should allocate their budget to hiring two operators—one to exploit current successful channels and one to explore new ones. The suggested strategy, especially for B2B startups with a constrained budget, involves hiring growth marketing lead-level profiles with a T-shaped expertise, ensuring…
-
Creative systems, not stars
The article emphasizes that brand turnarounds are not solely the result of a singular creative leader but are fundamentally grounded in a well-structured business setup. Citing insights from industry professionals like Bruno Pavlovsky of Chanel, it argues that successful brand revitalization requires integrating business, product, and brand strategies, with organizational creativity linking cultural relevance to…
-
Linkedin Favors Human-Written Content Over AI-Generated Posts | Rob Wade posted on the topic | LinkedIn
LinkedIn has decided to prioritize original, human-written content over AI-generated posts, as confirmed in a recent panel discussion at Google. This move aims to enhance user engagement by favoring genuine insights and personal experiences, despite LinkedIn’s initial intent to use AI tools to assist users with content creation, especially for those less confident in writing,…
