Catégorie : Strategy
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OpenAI’s Greg Brockman and Cursor’s CEO discuss GPT-5’s impact on software development | OpenAI for Business posted on the topic | LinkedIn
The article discusses the advancements in AI models, specifically focusing on the capabilities of BPD 5 and its interaction within the software development environment using tools like Cursor. It highlights the model’s ability to perform complex tasks such as bug detection, code refactoring, and onboarding new developers swiftly, emphasizing the transformation in programming from a…
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Huxe | Content that exists because you do
The article highlights the importance of contextual understanding over mere brilliance for success in the tech industry, as demonstrated by the author’s journey from learning through YouTube and Stack Overflow to working at companies like Google. The development of NotebookLM exemplifies leveraging this understanding by transforming documents into easily consumable audio formats, allowing users such…
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Tokens & Tactics #13: Using AI to Watch AI Work
The BRXND NYC conference is scheduled for September 18, 2025, with limited tickets still available. The article highlights Jack Smyth from The Brandtech Group in Australia, discussing his AI-driven projects, including a model to predict key moments in cricket games, and innovative tools like Gemini, Claude, and ChatGPT for practical application in marketing and business…
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iRobot Founder: Don’t Believe The (AI & Robotics) Hype!
Rodney Brooks, a prominent figure in robotics and AI, offers a pragmatic view on the ongoing technological wave driven by generative AI and robotics. He emphasizes that while significant investment and hype surround these fields, the realization of their potential will take longer than expected due to the complexities of real-world applications. Brooks critiques the…
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AI Agents, Florida Fishing Guides and the Future of Destination Data
In the emerging AI era, traditional search methods for local operators like fishing guides in the Florida Keys are becoming obsolete, shifting towards AI-driven, structured data like that from platforms such as Expedia or FishingBooker. To remain competitive and visible, local businesses and DMOs must update their strategies by embracing structured data standards like Schema.org,…
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To solve problems during challenging times, embrace imperfection
In a McKinsey Quarterly article, authors Alex Panas and Axel Karlsson emphasize the importance of adopting six problem-solving mindsets during uncertain times. These mindsets include being curious like a child, embracing imperfection, viewing situations through multiple lenses, experimenting continuously, leveraging collective intelligence, and using storytelling to encourage action, all aimed at enhancing creativity and overcoming…
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Most brands nail one thing. Maybe two if they’re lucky. But all three? Almost never. And so, they largely feel forgettable. For example, some brands are brilliant at hooking us. They get our… | Josh Lowman 🏆 | 81 comments
The article discusses the failure of a brand that initially seemed promising due to its great product, sleek packaging, and aggressive marketing but ultimately faltered because its pricing was misaligned with market realities. The experience underscores the importance of flexibility in brand building, emphasizing that while the four Ps—Product, Price, Place, and Promotion—are vital, pricing…
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4 quick thoughts on this chart and on the IPA (Institute of Practitioners in Advertising) Touchpoints “Making Sense” 7th edition which was released this week. 1. Quite a lot of the report… | David Wilding | 34 comments
The 7th edition of the IPA Touchpoints “Making Sense” report, released this week, highlights the evolving landscape of media planning, emphasizing differences from a decade ago to 2025 without focusing on past trends. The report reveals no single dominant media, enhancing the role of media planners, and underscores the importance of integrating media, creative, and…
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Inside Amazon’s plan to clobber rivals The Trade Desk and Google in a key area of advertising
The article from Business Insider highlights its commitment to delivering innovative stories that readers are eager to know. Although the content of the individual articles is not explicitly detailed, the overall emphasis is on storytelling that is engaging and informative, as evidenced by the repetition of the phrase “Business Insider tells the innovative stories you…
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Fwd: AI bubble or not
The travel-tech industry is currently buzzing with AI discussions, as evidenced by the Skift Forum in NYC and the upcoming FutureTravel Summit in Barcelona on October 30, featuring a keynote from Tino, Director of Strategic Innovation. The article highlights the significant increase in AI-in-travel coverage over the last three years, with consumer-facing AI stories focusing…
