Catégorie : Strategy
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Grading Our 2025 Predictions 💯
In a reflective piece on technology and market predictions, the author discusses various forecasts made in January regarding 2025, examining their accuracy and the dynamics of market trends and startup opportunities. Highlights include the successful prediction of Google’s $32B acquisition of Wiz, contrasting with incorrect predictions like a Taylor Swift AI rights letter and the…
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Issue 97: A Bulletin for Big Ideas and Better Business
Stephania Silveira, Creative Director at the LEGO Group, emphasizes the importance of creativity in avoiding boredom and engaging audiences, particularly children. She views creativity as an essential 21st-century skill and a business-critical edge, noting its role in making one irreplaceable and fostering genuine audience appreciation. Silveira believes creativity should be embedded in work culture, as…
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Breaking Gen AI’s efficiency trap: Reuniting creative and media – Marketing Procurement iQ
Jack Smyth, Country Lead for Jellyfish + Brandtech Group in Australia, argues that the key to winning with Gen AI in marketing lies not in cost savings or increased creative output, but in integrating creative and media into a single intelligent system. Platforms like Pencil have demonstrated success by utilizing over $2 billion in media…
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Going Bananas 🍌
The article discusses the intersection of technology and creativity, highlighting the transformative impact of AI tools like Google’s Nano Banana Pro and Gemini 3 on digital creation. It describes how these tools enable the generation of realistic images, enhance creative processes, and democratize artistic capabilities, drawing parallels to historical shifts in media accessibility, and suggests…
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The Key Art Edition
In the article “On why yours and my Netflix don’t look the same,” Rex Sorgatz, a media theorist and cultural observer, explores the concept of “key art” and its impact on streaming services like Netflix. Key art, defined as the compelling and persuasive images used to attract viewers to shows, plays a crucial role in…
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We remember the internet bubble. This mania looks and feels the same.
The article discusses the rapid rise of the AI industry, which in just three years has evolved from a novel concept to a significant technological phenomenon comparable to the internet bubble of 1999. As of 2025, global AI capital expenditures and venture capital investments have exceeded $600 billion, with forecasts predicting AI-related spending to reach…
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Breaking out of the gen AI paradox
In a recent McKinsey & Company article, it is highlighted that while nearly 80% of companies report using generative AI, there is a paradox in that an equal percentage does not see significant bottom-line impacts. The article suggests the adoption of agentic AI, which can automate complex business processes and transform AI from a reactive…
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#ai #consulting #digitaltransformation #ai #strategy | Alex Richards | 12 comments
McKinsey & Company recently acknowledged that the traditional consulting business model is being upended by artificial intelligence, with 25% of its global fees now derived from outcomes-based pricing rather than billable hours, challenging the conventional “scope + time + team” approach still employed by firms like Deloitte, Boston Consulting Group, and EY. Additionally, strategy work…
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Cloudflare is down, bringing X, ChatGPT, Spotify, Anthropic’s Claude and many others with it. A few weeks ago, Amazon Web Services (AWS) had a massive outage that brought to their knees many… | Gregory Mermoud | 20 comments
Cloudflare experienced a significant outage, affecting several major services including X, ChatGPT, Spotify, and Anthropic’s Claude, which highlights the vulnerability of centralized internet infrastructure; a similar incident occurred weeks ago with AWS. This raises concerns about the Internet’s deviation from its decentralized roots due to financial interests, and ironically, AI agents that might resolve such…
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What B2B Marketers Learned at Advertising Week 2025
At Advertising Week New York, LinkedIn-sponsored B2BMX lounge hosted a full day of discussions featuring industry leaders from companies like Bloomberg Media Group, JPMorgan Chase, and IBM on the evolving landscape of B2B marketing. Key themes included the impact of artificial intelligence accelerating processes and the growing importance of trusted content creators, with insights highlighting…
