Catégorie : Strategy
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The 2026 Anti-Trend That Will Make Millions
In a conversation with Jonathan Courtney, the focus is on how businesses can thrive by opposing digital trends, particularly through offering premium in-person experiences, which stand distinct from AI and virtual offerings. Courtney discusses his company’s transition from digital-only to in-person events, highlighting how these events create perceived value, authenticity, and scarcity, attracting small, dedicated…
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The Benefits of Bubbles
In this article, the author reflects on the nature and impact of economic bubbles, particularly in the context of technological advancements, with a focus on the current AI boom. The article discusses how historical bubbles, such as the dot-com era, facilitated infrastructure and innovation through speculative investments, despite eventual financial downturns. It argues that current…
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Why Tech Needs Personalization
The author and his friend Hiten Shah frequent The Coffee Movement’s Balboa Street location in San Francisco, regularly discussing technology during their visits, facilitated by Shah’s self-driving Tesla. The author contemplates the lack of personalization in modern mapping systems like Tesla, Apple Maps, and Google Maps, which prioritize algorithmic efficiency over user-specific routes, missing the…
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NEW: Claude Just Made Prompting 10x Easier—And It Works in ChatGPT!
Anthropic has introduced « Skills for Claude, » a framework allowing users to encapsulate complex methodologies and preferences into reusable modules, thus eliminating the repetitive task of drafting extensive prompts for AI tasks. These skills are portable across various AI platforms such as ChatGPT and Gemini and cover a broad array of applications including financial presentations, AI…
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Veo 3 Case Study: AI Cut Video Costs by 90% – Think with Google
Dominie Fearn, founder of The Wild Hare Group, aimed to create engaging, story-driven content for the brand’s launch in 53 Tesco locations across the U.K. on a limited budget of £20,000 and a two-week deadline. The team turned to the AI video generation tool Veo 3, allowing creative input at each stage to produce over…
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We’ve had quite a bit of attention lately. A lot of incredible people are reaching out and it feels like half the X/LinkedIn design community is playing around with our style. The other half is… | Oliver Hamrin
Haris Cehic and a small team at Quartr, comprised of self-taught designers, are gaining significant attention for their unique and simple design style in the finance design/branding sector, which is traditionally conservative. They are seeking quality-obsessed individuals in UI/UX, motion, and graphic design to join their team, emphasizing creativity over technical complexity, and inviting interested…
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The AI paid ad creative debate was real. I don’t think there is much of a choice anymore. Myriad tools out there, though they all kind of fail on their promise. A lack of consistency and… | David Gross
The debate over AI in ad creative has become moot with Meta’s Andromeda update, which requires exponential ad volume to reach diverse audience segments, making AI and automation necessary for complying with these demands. As businesses adapt to Meta’s vision where they handle creative tasks based on business objectives, many brands and agencies are struggling…
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An artist who drives hotel bookings
The newsletter « Hotel Nuggets » discusses innovative strategies for hoteliers, featuring Reset Hotel in Joshua Tree which gained massive attention by commissioning artist Ben Uyeda to create a viral 20-foot circular lounge. It highlights the growing use of WhatsApp for business to reduce email friction, the effectiveness of requesting reviews immediately after guest experiences using NFC…
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The biggest lie still being told… is that brands still mean anything. I offer an alternative solution. Everyone should build a cult. Correction… everyone needs to build a cult. There is probably… | R.J. Abbott | 50 comments
The article argues that the concept of « brand » has lost its meaning in modern marketing, reducing it to mere visual elements like logos and color palettes, and suggests replacing it with the idea of building a « cult » that fosters belief and belonging. In a world increasingly influenced by AI, the author emphasizes the importance of…
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How A16z built a VC firm like a Hollywood agency | Luis Druschke posted on the topic | LinkedIn
The article discusses the challenges venture investors face in identifying founders who can address complex, undefined problems with honesty and determination. It emphasizes that the most successful founders are those who navigate uncertainty by making sound decisions, rather than relying on luck, and balance immediate execution with long-term vision. Founders often misallocate resources by focusing…
