Catégorie : Strategy
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Going Bananas 🍌
The article discusses the intersection of technology and creativity, highlighting the transformative impact of AI tools like Google’s Nano Banana Pro and Gemini 3 on digital creation. It describes how these tools enable the generation of realistic images, enhance creative processes, and democratize artistic capabilities, drawing parallels to historical shifts in media accessibility, and suggests…
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The Key Art Edition
In the article « On why yours and my Netflix don’t look the same, » Rex Sorgatz, a media theorist and cultural observer, explores the concept of « key art » and its impact on streaming services like Netflix. Key art, defined as the compelling and persuasive images used to attract viewers to shows, plays a crucial role in…
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We remember the internet bubble. This mania looks and feels the same.
The article discusses the rapid rise of the AI industry, which in just three years has evolved from a novel concept to a significant technological phenomenon comparable to the internet bubble of 1999. As of 2025, global AI capital expenditures and venture capital investments have exceeded $600 billion, with forecasts predicting AI-related spending to reach…
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Breaking out of the gen AI paradox
In a recent McKinsey & Company article, it is highlighted that while nearly 80% of companies report using generative AI, there is a paradox in that an equal percentage does not see significant bottom-line impacts. The article suggests the adoption of agentic AI, which can automate complex business processes and transform AI from a reactive…
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#ai #consulting #digitaltransformation #ai #strategy | Alex Richards | 12 comments
McKinsey & Company recently acknowledged that the traditional consulting business model is being upended by artificial intelligence, with 25% of its global fees now derived from outcomes-based pricing rather than billable hours, challenging the conventional « scope + time + team » approach still employed by firms like Deloitte, Boston Consulting Group, and EY. Additionally, strategy work…
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Cloudflare is down, bringing X, ChatGPT, Spotify, Anthropic’s Claude and many others with it. A few weeks ago, Amazon Web Services (AWS) had a massive outage that brought to their knees many… | Gregory Mermoud | 20 comments
Cloudflare experienced a significant outage, affecting several major services including X, ChatGPT, Spotify, and Anthropic’s Claude, which highlights the vulnerability of centralized internet infrastructure; a similar incident occurred weeks ago with AWS. This raises concerns about the Internet’s deviation from its decentralized roots due to financial interests, and ironically, AI agents that might resolve such…
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What B2B Marketers Learned at Advertising Week 2025
At Advertising Week New York, LinkedIn-sponsored B2BMX lounge hosted a full day of discussions featuring industry leaders from companies like Bloomberg Media Group, JPMorgan Chase, and IBM on the evolving landscape of B2B marketing. Key themes included the impact of artificial intelligence accelerating processes and the growing importance of trusted content creators, with insights highlighting…
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Retail media doesn’t need more ads; it needs smarter creativity
Stacy Gratz from Tesco Media stresses that when applied thoughtfully and creatively, Generative AI (GenAI) enhances both short-term performance and long-term impact in advertising. As the industry faces challenges like audience saturation and format proliferation, GenAI is increasingly seen as essential, transforming creativity by merging human insight with machine intelligence, enabling personalized, meaningful, and efficient…
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Google’s Transformation: From Doubt to Dominance | Saanya Ojha posted on the topic | LinkedIn
Recently, Google has demonstrated a strategic resurgence under Sundar Pichai, countering previous doubts about its innovative capabilities. The company is leveraging its advanced hardware, like the Ironwood TPUs, alongside cutting-edge AI models and an expansive product ecosystem, including transformative updates to Search, Chrome, and Maps, while also pursuing ambitious moonshot projects such as solar-powered data…
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Is your top team in tip-top shape?
The article highlights the importance of teamwork in achieving success, using the 1992 US men’s Olympic basketball team, known as the « Dream Team, » as an example. Despite their individual talents, the team’s early struggles against college players underscore the need for collaboration, which is critical in organizations as well. It emphasizes building a cohesive team…
