Catégorie : Strategy
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Fwd: Three bizarre trend signals
In recent trends, wealthy Indian families are inviting foreign tourists to their weddings for cultural immersion and financial benefits, while Boom Supersonic has pivoted from supersonic flights to creating efficient turbines for AI data centers due to increasing electricity demands, securing $300 million in funding. Additionally, the travel industry sees significant shifts with Expedia acquiring…
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26 Predictions for 2026
The article discusses upcoming trends and predictions in the tech industry for 2026, highlighting the expected rise of advertisements across platforms, including ChatGPT’s potential ad integration to monetize its 780 million non-paying users, and the use of « pause ads » by streaming services like Netflix and Hulu. It also explores the strategic moves of companies like…
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We were warned in 2015. We ignored it. Now we’re paying for it. Just re-read this brilliant 2015 FT piece (full article in the comments) about advertising’s great digital delusion, and bloody hell,… | Gustaf Wick | 102 comments
The article critiques the advertising industry’s shift from traditional brand-building strategies, like memorable TV ads, to digital engagement metrics, highlighting the 2015 warning by Byron Sharp that brands grow through light buyers rather than loyal fans. It cites examples like Pepsi’s 2010 digital project failure and John Lewis’s successful TV campaigns to illustrate how focusing…
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Most startups don’t need a CMO as their first marketing hire. They need two hungry operators who actually do the work. A startup founder on Intro recently asked me: “Should I hire a CMO? I’m running… | Enrico Ferrari | 17 comments
Most startups should avoid hiring a CMO as their first marketing hire; instead, they should allocate their budget to hiring two operators—one to exploit current successful channels and one to explore new ones. The suggested strategy, especially for B2B startups with a constrained budget, involves hiring growth marketing lead-level profiles with a T-shaped expertise, ensuring…
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Creative systems, not stars
The article emphasizes that brand turnarounds are not solely the result of a singular creative leader but are fundamentally grounded in a well-structured business setup. Citing insights from industry professionals like Bruno Pavlovsky of Chanel, it argues that successful brand revitalization requires integrating business, product, and brand strategies, with organizational creativity linking cultural relevance to…
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Linkedin Favors Human-Written Content Over AI-Generated Posts | Rob Wade posted on the topic | LinkedIn
LinkedIn has decided to prioritize original, human-written content over AI-generated posts, as confirmed in a recent panel discussion at Google. This move aims to enhance user engagement by favoring genuine insights and personal experiences, despite LinkedIn’s initial intent to use AI tools to assist users with content creation, especially for those less confident in writing,…
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Grading Our 2025 Predictions 💯
In a reflective piece on technology and market predictions, the author discusses various forecasts made in January regarding 2025, examining their accuracy and the dynamics of market trends and startup opportunities. Highlights include the successful prediction of Google’s $32B acquisition of Wiz, contrasting with incorrect predictions like a Taylor Swift AI rights letter and the…
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Issue 97: A Bulletin for Big Ideas and Better Business
Stephania Silveira, Creative Director at the LEGO Group, emphasizes the importance of creativity in avoiding boredom and engaging audiences, particularly children. She views creativity as an essential 21st-century skill and a business-critical edge, noting its role in making one irreplaceable and fostering genuine audience appreciation. Silveira believes creativity should be embedded in work culture, as…
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Breaking Gen AI’s efficiency trap: Reuniting creative and media – Marketing Procurement iQ
Jack Smyth, Country Lead for Jellyfish + Brandtech Group in Australia, argues that the key to winning with Gen AI in marketing lies not in cost savings or increased creative output, but in integrating creative and media into a single intelligent system. Platforms like Pencil have demonstrated success by utilizing over $2 billion in media…
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Going Bananas 🍌
The article discusses the intersection of technology and creativity, highlighting the transformative impact of AI tools like Google’s Nano Banana Pro and Gemini 3 on digital creation. It describes how these tools enable the generation of realistic images, enhance creative processes, and democratize artistic capabilities, drawing parallels to historical shifts in media accessibility, and suggests…
