Catégorie : Strategy

Humans keep trying to turn hospitality into an algorithm, then act surprised when it feels empty. I’ve spent a lifetime proving the opposite. Eighty eight countries. Forty nine states. Two hundred sixty six Manhattan hotels, one night each, like a very nerdy world tour of belonging. Not to chase status. To study the one thing…

The Sustainability Removal Test Most « sustainable tourism » can stop being sustainable tomorrow without the business collapsing. That’s the problem. Solar panels on a hotel? Remove them, switch to grid power, hotel keeps operating. Local sourcing percentage? Drop it when costs squeeze, business continues. Carbon offsets? Cancel the program, operations unchanged. These are additions to business…

Here’s what they do not teach you in hospitality schools, and it’s exactly why so many people walk into this industry with zero understanding of what actually creates loyalty, revenue, and unforgettable guest experiences. They teach theory, not instinct. They teach structure, not human connection. They teach procedures, not presence. Hospitality isn’t a script. It’s…

If I started a school of hospitality today, I wouldn’t teach one thing that a robot can memorize or an algorithm can automate. I wouldn’t waste a second on surface level skills that sound good in a classroom but collapse the moment a real guest walks in. I’d build a school that teaches the truth.…

It’s Here. 135+ Reports. Can you help it get found? We don’t live in gated communities, nor do these reports. We only collect Paywall-free. Always and only. So why would we gate-keep? But the only way this magic you’ll want in March get’s found… Is by YOU. Forward, cheer or share YOUR way or #Trend2026…

Creative Production By Jack Smyth There’s a New Procurement Playbook. Brands that will win with Gen AI won’t be the those generating the most creative or saving the most money. They’ll be the ones that reunite creative and media into an intelligent system. Stop negotiating on cost-per-creative. Start negotiating on performance improvement. Pencil Performs The…

To understand is to know what to do. – Ludwig Wittgenstein.Special thanks to Propellic for sponsoring this edition of the newsletter:While you’re still optimizing for keywords, Google’s AI is rewriting the rules of travel search. Our NavLog readers are ahead of the curve with Google’s AI search surfaces. Don’t get caught playing catch-up when your…

Hotels don’t fail because of markets. They fail because the owner and the operator don’t share the same definition of value. The Alignment Gap is the biggest destroyer of value in our industry. Here’s the problem: – Operators optimise RevPAR, Brand standards, Guest scores. Their world is top-line and consistency. – Owners optimise NOI. Cash-on-cash…

Are we about to see the biggest shift in hotel bookings since the rise of OTAs? In the last months I’ve been deep-diving into how AI is reshaping travel. And honestly… the way people find and book accommodations will look completely different in the next 3–7 years. Here’s what I’m observing: OTAs won’t disappear — but they’ll…