Catégorie : Strategy

Prada just said what hospitality needs to hear. At The Business of Fashion VOICES event, Prada Group CEO Andrea Guerra said something that cut through the noise of luxury pricing: “If I’m not able to sell you an emotion, then we discuss pricing. If we discuss pricing, then I’ve failed on the first part.” He…

ISSUE 97/ OPINION / Creativity💬 Stephania SilveiraStephania Silveira is Creative Director at the LEGO Group.THE BUSINESS OF CREATIVITY: Can you describe your own creative philosophy?STEPHANIA SILVEIRA: My creative philosophy is to run from boredom as fast and as far as I can. Boring work is almost as hard to make as great work. You spend the…

𝗧𝗵𝗲 𝗧𝗿𝗲𝗻𝗱𝘀 𝗔𝗿𝗲 𝗪𝗵𝗮𝘁 𝗔𝗿𝗲 𝗜𝗺𝗽𝗼𝗿𝘁𝗮𝗻𝘁 𝗡𝗼𝘁 𝗧𝗵𝗲 𝗠𝗼𝗱𝗲𝗹𝘀 Everyone keeps shouting about which LLM model is best. I don’t care. Just like the great engineers who built Basilica Cistern, the public of Istanbul did not care who they were; they just wanted clean, secure water. In AI building trends are what matter. Gemini 3…

Transcript Transcript Transcript You know that feeling when a hotel just gets you? What if it knew what you wanted even before you did? Well, that’s not some far off sci-fi dream. It’s happening right now thanks to AI. We’re going to break down exactly how artificial intelligence is about to completely change the way…

𝗚𝗼𝗼𝗴𝗹𝗲 𝗷𝘂𝘀𝘁 𝗼𝘃𝗲𝗿𝗿𝗼𝗱𝗲 𝗶𝘁𝘀 𝗼𝘄𝗻 𝗔𝗜. 𝗛𝗲𝗿𝗲 𝗶𝘀 𝘄𝗵𝘆 𝗶𝘁 𝗺𝗮𝘁𝘁𝗲𝗿𝘀 𝗳𝗼𝗿 𝗵𝗼𝘁𝗲𝗹𝘀. A user asked an unbranded question. [Las Vegas resort with a 3D movie theater, an activities center, and a game room.] Gemini 3 found the exact match. Club Wyndham Grand Desert. Verified across multiple signals. Then Google forced the conversation into Google…

The way people book hotels is about to flip completely — Hotel Websites? They’re fading. Chat GPT: Your hotel website usually influences 10–20% of the AI’s reasoning at most. The big factors (80–90%) come from: review platforms OTA descriptions Google Business profiles consistent structured data sentiment analysis from guests location data pricing patterns category clarity…