Catégorie : Research
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A new itinerary for the tourism industry
McKinsey surveyed over 5,000 travelers from China, Germany, the UAE, the UK, and the US, revealing differences in travel behaviors, motivations, and expectations. The data indicates a shift from spending on possessions to experiences, with 76% of younger generations keener to travel than ever before, influenced by social media and technological convenience. The survey identifies…
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The evolving role of experiences in travel
The global travel experience market, valued at over $1 trillion with structured tourist activities accounting for $250 to $310 billion annually, is influenced by travelers’ preferences for life-changing experiences and is increasingly driven by online booking, though nearly half still occurs offline. McKinsey’s report suggests industry growth relies on improving the discovery and booking process,…
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AI can transform workforce planning for travel and logistics companies
Travel and logistics companies are facing significant workforce challenges including labor shortages, rising costs, and outdated planning approaches, which affect over three million employees across the sector. Implementing AI-powered workforce management strategies can help them improve productivity and adapt to complex operating environments, but such tools need to be paired with process changes and performance…
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McKinsey Technology Trends Outlook 2024
Skip to main content Digital McKinsey Technology Trends Outlook 2024 July 16, 2024Report IN THE OUTLOOK By Lareina Yee, Michael Chui, and Roger Robertswith Mena IsslerShare PrintDownload Save Which technology trends matter most for companies in 2024? New analysis by the McKinsey Technology Council highlights the adoption, development, and industry effects of advanced technologies. DOWNLOADS McKinsey technology trends outlook…