Catégorie : Research
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5 moves CEOs can make to strengthen organizational resilience
In the article, McKinsey emphasizes the importance for CEOs to build resilience as a response to inevitable disruptions, highlighting insights by Ida Kristensen and coauthors who propose five strategies to strengthen organizations against future shocks. Additional topics covered include the role of standout firms in national productivity growth, insights into global private markets in 2024,…
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How YouTube is becoming the new incubator for IP and content | Colin McRae posted on the topic | LinkedIn
YouTube has become a pivotal platform in the new « social-first » studio system, owning 12.4% of U.S. TV watch time and surpassing Netflix and Disney Streaming, by enabling creators to bypass traditional gatekeepers and allowing brands to act as studios themselves. This shift is driven by YouTube’s ability to serve as a real-time IP incubator, where…
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Top FMCG companies by ecommerce sales | Roger Dunn posted on the topic | LinkedIn
The article provides an analysis of the top FMCG companies’ e-commerce sales in 2024, highlighting key players and markets. Amazon and Walmart dominate as the top retailers, with each leading sales for nine companies, while private label brands and direct-to-consumer (D2C) platforms like Nestlé’s are significant in the market landscape. Other retailers like Tmall and…
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The week in charts
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Inside China’s ‘stolen iPhone building’
FT Edit offers access to eight curated articles daily for $4.99 per month, selected by Financial Times editors. Subscribers can read the content seamlessly on the FT Edit page at FT.com and receive updates through the FT Edit newsletter.
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OpenAI chief Sam Altman: ‘This is genius-level intelligence’
FT Edit offers a subscription service for $4.99 per month, providing access to eight carefully selected articles daily by Financial Times editors. Subscribers can read these articles seamlessly on the FT Edit page on FT.com and receive updates through the FT Edit newsletter.
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The Media Mix Navigator tool
The Media Mix Navigator, developed by EssenceMediacom, is an econometrics-powered tool that helps businesses optimize their media investments, using a £1.8 billion data set from 141 brands over 2021-2023. It allows users to explore various scenarios and adjust budgets for different time horizons, providing insights into media-driven profit contributions and ROI, with considerations for creative…
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The week in charts
The article covers various topics, including mental health and the rise in electric vehicle (EV) premiums, providing insights and statistical data on current trends. It highlights significant developments and their implications, emphasizing the importance of these issues in the broader context.
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Five charts to end the TV debate | ThinkTV
Peter Field emphasizes the importance of balancing brand-building with performance marketing, citing data from the UK Institute of Practitioners in Advertising that shows campaigns focusing solely on bottom-of-funnel tactics are significantly less effective than those that also enhance a brand’s mental availability. Field, alongside Les Binet, argues for a 60:40 budget split favoring brand advertising,…
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Streaming’s Mid-Tier Meltdown: The Collapse of ‘Just Okay’ – The Streaming Wars
Streaming services in the mid-tier range are declining as consumers consolidate their subscriptions, opting for fewer but more engaging platforms, with average U.S. households reducing their streaming services from over 11 to 9.9, and monthly spending dropping by nearly $20 year-over-year, as reported by TiVo’s Q4 2024 Video Trends Report. The key issue is not…
