Catégorie : Research
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Exclusive: Amazon Doubles Ad Load on Prime Video
In January 2024, Amazon introduced ads on Prime Video, initially promising fewer ads than competitors with about two to three-and-a-half minutes per hour; however, by mid-2025, this has increased to four to six minutes per hour, aligning more closely with industry norms. This increase aims to balance Amazon’s need to expand its advertising inventory and…
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The week in charts
The article discusses various global economic issues, highlighting foreign aid programs and tariff concerns that significantly impact international relations and economic stability. It emphasizes the importance of understanding these elements in navigating the complexities of global trade and development.
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The quarter’s top themes
In the second quarter of 2025, McKinsey & Company highlighted that their top ten posts focused on themes such as artificial intelligence, GLP-1s, and geopolitical uncertainty, with the most popular article discussing « How AI is transforming 6 major industries, » featuring insights from experts like Alex Singla, Alexander Sukharevsky, and Lareina Yee. This collection of insights…
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How Generative Engine Optimization (GEO) Rewrites the Rules of Search | Andreessen Horowitz
In 2025, the traditional SEO landscape is disrupted as search shifts towards AI-native platforms using large language models (LLMs) like GPT-4o and Claude, diminishing Google’s dominance and upending the $80 billion SEO market. Generative Engine Optimization (GEO) emerges, focusing on optimizing content for inclusion in LLM-generated answers rather than page rankings, with new tools and…
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Meituan reports $1.52 billion 2025 Q1 profit Meituan, China’s leading… | Stephan Soroka🇺🇦
In Q1 2025, Meituan, China’s leading food delivery platform, reported a 46.2% increase in net profit to RMB 10.9 billion ($1.52 billion) with an 18.1% rise in revenue, driven by strong local commerce performance. However, the company faces challenges from escalating competition with JD.com and Alibaba, regulatory scrutiny, and plans for international expansion with a…
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Amazon Prime Video’s Yash Chaturvedi: how AI is revolutionising advertising now
The article discusses the imminent transformation of contextual advertising in streaming services, driven by « contextual tokens » and agentic models, which allow ads to match the emotions and objects seen on screen rather than broad labels like « Sports. » This innovation promises enhanced personalization and brand safety without privacy concerns, as tokens focus on content not viewers,…
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UK consumers satisfied with digital, except for Gen AI | Paul Lee posted on the topic | LinkedIn
The 2023 Digital Consumer Trends report reveals that UK consumers have reached a saturation point with digital adoption, as the uptake of devices, SVOD, and digital content subscriptions has stagnated since 2021. Despite this, there has been a notable increase in the adoption of generative AI, although its daily usage remains low, highlighting a trend…
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The Illusion of Thinking: Understanding the Strengths and Limitations of Reasoning Models via the Lens of Problem Complexity
Recent developments in frontier language models have introduced Large Reasoning Models (LRMs) that enhance reasoning processes before providing answers, improving performance on reasoning benchmarks but still facing limitations in fundamental capabilities and scaling properties. Through experiments in controlled puzzle environments, it was found that LRMs exhibit accuracy collapses beyond certain complexities, with reasoning effort unexpectedly…
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The week in charts
The article discusses key trends and data in remote work and productivity growth, highlighting significant shifts in workplace dynamics and efficiency metrics. It provides insights into how these changes are influencing economic productivity, while also touching upon the broader implications for businesses and employees adapting to new working environments.
