Catégorie : Research

The article highlights a retailer’s transformation into a media partner through the development of a marketing platform that enhances brand connections with consumers via new video offerings, providing a brand-safe and immersive environment at the point of decision. Key insights include the receptivity of Tesco shoppers to new brands, with 80% openness among households with…

The article discusses the challenges in the advertising ecosystem, highlighting issues like fragmented APIs, cumbersome integration processes, and scattered inventory across platforms, which lead to inefficiencies for media buyers and agencies. To address these problems, the article suggests the creation of a unified protocol that would allow for seamless integration and interaction across platforms, optimizing…

The article discusses recent trends in holiday shopping and electric vehicle (EV) production, highlighting how these sectors are evolving. While specific data and numbers are not provided in the text, the focus is on observing shifts in consumer behavior during the holiday season and advancements in EV manufacturing.

The article explores the critical role of CEOs in steering their companies towards top-tier performance, highlighting that nearly half of a company’s success hinges on effective leadership. Examining the six core elements of a CEO’s responsibilities—strategy setting, organizational alignment, top team leadership, board collaboration, stakeholder engagement, and personal management—the authors outline specific practices such as…

The article from McKinsey & Company discusses the adoption of the low-cost airline model by Türkiye’s Pegasus Airlines, led by CEO Güliz Öztürk, as a significant development in the travel industry. This shift is part of a broader analysis of the state of aviation and the evolving dynamics of low-cost carriers, raising questions about their…

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For the past decade, marketers have struggled to establish a lasting brand-building strategy through social media, often swayed by the latest platforms and algorithms. However, recent research shared at the IPA Effectiveness Conference by WPP’s Jane Christian reveals that social media creators represent a significant long-term brand-building channel, offering comparable short-term returns on investment to…

The 2025 State of AI Report, published by Nathan Benaich on October 9, 2025, highlights significant advancements and economic impacts in AI, marking 2025 as the year reasoning became a reality. OpenAI, Google, Anthropic, and China’s DeepSeek have released systems capable of complex reasoning, with the commercial viability of AI tools reaching $20 billion in…

The report from the Reuters Institute for the Study of Journalism highlights the rapid growth and public uptake of generative AI technologies across six countries—Argentina, Denmark, France, Japan, the UK, and the US—between 2024 and 2025, noting a significant increase in awareness and use, particularly of OpenAI’s ChatGPT, which remains the most recognized and used…