Catégorie : Research

The article is from McKinsey & Company and focuses on testing knowledge about electric vehicles, specifically Extended Range Electric Vehicles (EREVs). It prompts readers to consider the maximum electric-only range for these vehicles, encouraging engagement with McKinsey’s insights and research.

The article discusses an exemplary outdoor advertising campaign by Patricia Varella and the Polaroid team, highlighting its success in adhering to key creative principles that enhance brand recognition and emotional engagement. Despite the challenge that only 48% of poster advertising campaigns achieve positive ROI, research by Ebiquity plc, System1, and JCDecaux aims to address this…

The article primarily highlights significant topics such as obesity prevalence and nurse leadership, with data and insights presented in a series of charts. It includes references to McKinsey’s research and insights, while also providing links to related content on their website, illustrating their focus on sharing valuable information and trends in these areas.

The article discusses various contemporary issues including tariffs, global trade dynamics, and agentic artificial intelligence. It highlights the complexity and interconnectivity of these topics, emphasizing their impact on international relationships and technological advancements.

The article highlights the widespread adoption of generative AI (gen AI) among companies, yet many report minimal financial impact, described as the « gen AI paradox. » To address this, companies are encouraged to transition from horizontal AI applications like chatbots to more transformative vertical use cases and AI agents that automate complex workflows, enhance operational agility,…

Rembrand placements serve as a constant element of an effective digital media strategy, enhancing brand recognition and engagement by efficiently utilizing advertising budgets to improve key metrics across the marketing funnel, including awareness, engagement, consideration, intent, and post-exposure impact. For advertising agencies collaborating with brands, further information and case studies demonstrating these benefits are available…

The Global Private Markets Report 2025 by McKinsey & Company discusses the growth and trends in private markets worldwide. It highlights the increasing investor interest, key geographical regions influencing the market, and the evolving strategies that businesses are adopting to maximize returns by 2025.

The article titled « The Week in Charts » discusses recent trends and developments, including circularity and GLP-1s, with a focus on visual data representations. It offers insights into various statistical information and key opinions, emphasizing significant occurrences and patterns over the referenced period.