Catégorie : Research

The 2025 State of Marketing AI Report by the Marketing AI Institute, based on insights from nearly 1,900 marketers, highlights that 40% of marketers are experimenting with AI, and 74% consider it critically or very important for their marketing success in the upcoming year. Despite AI’s growing significance, barriers like lack of training and rapid…

The article provides information about a new playbook from McKinsey Global Institute with a focus on productivity growth and features links to various web pages, including « The power of one: How standout firms grow national productivity, » « Investing in productivity growth, » and « A microscope on small businesses: Spotting opportunities to boost productivity. » The email also contains…

Google and Meta dominated the UK advertising market, accounting for over half of the £43 billion spent in 2023, with Google earning approximately £20 billion and Meta, which owns Facebook, Instagram, and WhatsApp, earning about £6 billion from UK advertising. Despite the dominance and growth in the advertising sector, both companies face criticism and legal…

The provided text does not contain any factual data, opinions, facts, dates, locations, numbers, statistical information, or the « who, what, why, where, when, and how » details about an article. It appears to be a snippet of HTML code with meta tags, style settings specific to email client compatibility, and a hidden preheader that mentions « Tariff…

Key Opinions, Facts, Dates, Locations, Numbers, Statistical Information, Who, What, Why, Where, When, How: – The article discusses the third of four special issues celebrating the 60th birthday of McKinsey Quarterly, available to digital subscribers. – The issue explores sustainable, long-term company growth, examining it from multiple angles with a focus on opportunities and strategic…

The key information extracted indicates that the article is related to McKinsey Global Institute’s research, providing insights into the physical realities of the energy transition. It includes links to several reports, such as « Ten physical realities the energy transition must tackle, » and features images of spheres, one with hexagonal panels and another showing a green…

– McKinsey estimates that by 2030, the global micromobility market will be worth a certain amount. – The email encourages sharing insights and contains a privacy policy link. Summary: McKinsey anticipates the global micromobility market will reach a significant valuation by 2030 and prompts readers to share this insight, along with a reminder about their…