Catégorie : Research

In 2025, AI adoption among active U.S. travelers increased significantly from 33% to 56% in just one year, yet only 16% of hotels are included in AI recommendations, with over 33% of AI responses about these hotels containing factual inaccuracies. To address these challenges, the hospitality industry is encouraged to implement the Model Context Protocol…

Hospitality ON lance ce 25 juin 2026 la première cérémonie des Hospitality Icons, à l’InterContinental Paris Le Grand. Là où les Hospitality Awards distinguent les groupes et les initiatives multi-sites, les Icons récompensent l’excellence d’une adresse unique. Douze distinctions sont remises, de l’ouverture luxe à l’expérience bien-être, du palace romain à l’auberge alpine. Suivez les…

In 2023, GetYourGuide, Tripadvisor, and Klook are leading online travel agencies focusing on experiences, with GetYourGuide in Europe reporting over €1 billion ($1.1 billion) in revenue. Despite their leadership, they face challenges due to smaller income from experience bookings compared to accommodations and competition from offline tour operators, with Tripadvisor refocusing by selling its dining…

Amadeus conducted a survey involving 500 hotel leaders worldwide, including 100 from the Asia-Pacific region, revealing that rising operational costs and digital transformation challenges are the primary concerns for the industry by 2026. The survey highlighted key guest profiles such as the Empowered Guest (39%), Digital-Savvy Guest (36%), and Peace-of-Mind Guest (36%), with the Asia-Pacific…

By 2026, 53% of travelers are expected to show increased interest in “set-jetting,” where they visit destinations featured in movies or TV shows, with 81% of Gen Z and Millennials stating that entertainment influences their travel decisions. This trend presents an opportunity for hotels near filming locations to attract younger travelers by offering themed packages…

PhocusWire’s report for RateHawk, based on a survey of 1,300 professionals, identifies ten key trends in the travel industry, including a positive outlook on AI by 57% of respondents and a willingness by nearly 50% to use AI for tasks like payment follow-up. Challenges such as regulatory changes (27%), financial instability (23%), and customer responsiveness…

On June 23, 2026, at HITEC, Amadeus introduced Performance Manager – AI Search, a new tool that allows hotels to pay for enhanced visibility in AI-driven recommendations, shifting discoverability from organic to paid. Initial tests showed that 44.7% of AI-driven visitors accessed the booking engine versus 25.9% from organic search, creating a new revenue stream…

According to PwC’s US Deals report published on June 22, 2026, hotel buyers are increasingly valuing properties based on the quality of their guest data, with hotels possessing clean, AI-ready data commanding higher prices. Despite a slowdown in overall market activity, premium hotel segments like luxury and upscale represented 73% of deals in the past…

More than 2,000 Spanish hotels are taking legal action against Booking.com for anticompetitive commission practices, following a Dutch ruling anticipated after summer 2024. Represented by CCS Abogados and Eskariam, and backed by €50 million from Victory Park Capital, the hotels’ lawsuit, potentially valued at €4 billion, targets parity clauses deemed non-compliant with EU competition law,…