Catégorie : Non classé

Continuing with the Cannes series here’s a closer look at point #3: 𝗧𝗵𝗲 𝗡𝗲𝘅𝘁 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗙𝗿𝗼𝗻𝘁𝗶𝗲𝗿: 𝗥𝗲𝘁𝗮𝗶𝗹, 𝗗𝗶𝗴𝗶𝘁𝗮𝗹 & 𝗧𝗿𝗮𝗱𝗶𝘁𝗶𝗼𝗻𝗮𝗹 𝗠𝗲𝗱𝗶𝗮 𝗖𝗼𝗻𝘃𝗲𝗿𝗴𝗲 Until now, Retail Media and traditional (digital and offline) media have operated in silos. Retail Media built its reputation on precision performance using first-party data and attribution to drive sales. Meanwhile, TV and…

AI is eating its sources. This graph is alarming for both supply (content creators) and demand (AI engines). Is the economic model of the internet collapsing? Let me try to break down what’s happening. Search engines scraped website content (supply) and paid back in traffic (demand). It was a working trade-off: traffic in exchange for…

As ads get cheaper, and more effective, it’s creating an opening for a new generation of fashion start-ups. Many new brands have leaned towards building a following through their own social media content because paid ads were too expensive, especially when customers who click on them often fail to return. Now, performance marketing is a…

Apparently it cost Expensify $40M for it’s extensive product placement in the F1 movie this weekend (which was very good) and they’re expecting a 5:1 ROI. I can’t remember a product placement this integrated into a feature film by another SaaS company. Can you? The team was literally called « Expensify APX GP” and their logo…

𝗖𝗮𝗻𝗻𝗲𝘀 𝟮𝟬𝟮𝟱 – 𝟱 𝘁𝗮𝗸𝗲𝗮𝘄𝗮𝘆𝘀 After a barrage of self-congratulatory messages in LK (including mine 😜) I tried to reflect about my learnings this year.  I hope that someone finds them useful. 𝟭) 𝗖𝗿𝗲𝗮𝘁𝗶𝘃𝗶𝘁𝘆 𝗘𝗻𝗱𝘂𝗿𝗲𝘀 𝗔𝗺𝗶𝗱 𝗖𝗵𝗮𝗻𝗴𝗲: I’m more excited than ever about the prospects of the creative industry.  The old debate of Creativity vs.…

10 brutal truths Sir Martin Sorrell dropped at MAD//FEST that EVERY marketer needs to hear: 1. AI is reshaping the creative process GenAI is drastically reducing the time and cost of ad production. What once took 12 weeks and £1m can now be done in 3 days for £100k. S4 Capital Group/Monks used tools like…

While traditional search engines remain dominant for now, artificial intelligence-powered tools are rapidly transforming the way consumers search for, and buy, products. In this informative white paper, Jason “Retailgeek” Goldberg examines how generative AI, large language models, and agentic AI are disrupting commerce search — and what brand and retail executives must do to stay…

𝐒𝐜𝐨𝐨𝐩 : 𝐋𝐕𝐌𝐇 𝐭𝐨 𝐦𝐨𝐯𝐞 𝐄𝐮𝐫𝐨𝐩𝐞𝐚𝐧 𝐦𝐞𝐝𝐢𝐚 𝐛𝐮𝐝𝐠𝐞𝐭 𝐟𝐫𝐨𝐦 𝐏𝐮𝐛𝐥𝐢𝐜𝐢𝐬 𝐌𝐞𝐝𝐢𝐚 𝐭𝐨 𝐇𝐚𝐯𝐚𝐬 This comes as a big surprise, but according to Open Garden’s information, LVMH group has just entrusted Forward Media, a subsidiary of Havas, with the management of its European media budget. The decision will be effective January 1, 2026. This is surprising…