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Quibi is one of the most expensive examples of behavioral assumptions gone wrong. Launched in April 2020, Quibi was built on a bold idea: people want premium, short-form video — exclusively on their phones. The execution was flawless on paper: – $1.75 billion raised – Hollywood-grade production budgets – A-list talent and executives The market…

Did McDonald’s just release an AI Christmas ad so unsettling they had to pull it? The Netherlands launched it. The internet revolted. The brand deleted it. This was not a side project. Titled “The Most Terrible Time of the Year,” and created by TBWANEBOKO for McDonald’s Netherlands, the concept aimed to explore a darker, more…

We were warned in 2015. We ignored it. Now we’re paying for it. Just re-read this brilliant 2015 FT piece (full article in the comments) about advertising’s great digital delusion, and bloody hell, it reads like prophecy. Ten years ago, whilst everyone was genuflecting before the altar of “engagement metrics” and “precise targeting”, Byron Sharp…

🤖 𝐀𝐈 + 𝐒𝐭𝐫𝐮𝐜𝐭𝐮𝐫𝐞𝐝 𝐃𝐚𝐭𝐚 = 𝐑𝐞𝐚𝐥 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐈𝐦𝐩𝐚𝐜𝐭 Most AI talk is theoretical. Let me share what actually worked. At PEKO, I rolled out advanced schema markup paired with AI-driven query analysis. Within weeks, we saw a 45% CTR boost on pages with FAQ schema and a 30% jump in map pack rankings for…

How Do I Adapt Marketing in a Social Age? Marketing in a social age is no longer just about being good at what you do—it’s about being seen. Businesses are encouraged to chase visibility through likes, shares, and followers, often without stopping to ask whether those numbers actually strengthen the company. This creates a critical…

McKinsey has published its State of Marketing Europe 2026 report. It includes insights from 500 senior marketing leaders across France, Germany, Italy, Spain, and the UK. Based on this data, we see a strong shift: branding is now the number-one priority for 2026, ahead of performance marketing, martech investments, and even generative AI. The main reason – in…

Key Takeaways What is ChatGPT advertising? ChatGPT advertising is OpenAI’s upcoming monetization strategy that will display sponsored content within the platform, expected to roll out by February 2026 and projected to generate nearly $25 billion in revenue by 2029. How much will ChatGPT ads cost advertisers? ChatGPT ads will operate on an impression-based model at…

ISSUE 97/ OPINION / Creativity💬 Stephania SilveiraStephania Silveira is Creative Director at the LEGO Group.THE BUSINESS OF CREATIVITY: Can you describe your own creative philosophy?STEPHANIA SILVEIRA: My creative philosophy is to run from boredom as fast and as far as I can. Boring work is almost as hard to make as great work. You spend the…

In this episode of the podcast, I speak with Matt Steiner, Meta’s Vice President of Monetization Infrastructure, Ranking & AI Foundations, about the application of AI to the company’s advertising platform. Among other things, we discuss: How ad ranking and selection are done at Meta The evolution and functionality of Meta’s various AI-enabled ranking and…