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Apparently it cost Expensify $40M for it’s extensive product placement in the F1 movie this weekend (which was very good) and they’re expecting a 5:1 ROI. I can’t remember a product placement this integrated into a feature film by another SaaS company. Can you? The team was literally called “Expensify APX GP” and their logo…

𝗖𝗮𝗻𝗻𝗲𝘀 𝟮𝟬𝟮𝟱 – 𝟱 𝘁𝗮𝗸𝗲𝗮𝘄𝗮𝘆𝘀 After a barrage of self-congratulatory messages in LK (including mine 😜) I tried to reflect about my learnings this year.  I hope that someone finds them useful. 𝟭) 𝗖𝗿𝗲𝗮𝘁𝗶𝘃𝗶𝘁𝘆 𝗘𝗻𝗱𝘂𝗿𝗲𝘀 𝗔𝗺𝗶𝗱 𝗖𝗵𝗮𝗻𝗴𝗲: I’m more excited than ever about the prospects of the creative industry.  The old debate of Creativity vs.…

10 brutal truths Sir Martin Sorrell dropped at MAD//FEST that EVERY marketer needs to hear: 1. AI is reshaping the creative process GenAI is drastically reducing the time and cost of ad production. What once took 12 weeks and £1m can now be done in 3 days for £100k. S4 Capital Group/Monks used tools like…

While traditional search engines remain dominant for now, artificial intelligence-powered tools are rapidly transforming the way consumers search for, and buy, products. In this informative white paper, Jason “Retailgeek” Goldberg examines how generative AI, large language models, and agentic AI are disrupting commerce search — and what brand and retail executives must do to stay…

𝐒𝐜𝐨𝐨𝐩 : 𝐋𝐕𝐌𝐇 𝐭𝐨 𝐦𝐨𝐯𝐞 𝐄𝐮𝐫𝐨𝐩𝐞𝐚𝐧 𝐦𝐞𝐝𝐢𝐚 𝐛𝐮𝐝𝐠𝐞𝐭 𝐟𝐫𝐨𝐦 𝐏𝐮𝐛𝐥𝐢𝐜𝐢𝐬 𝐌𝐞𝐝𝐢𝐚 𝐭𝐨 𝐇𝐚𝐯𝐚𝐬 This comes as a big surprise, but according to Open Garden’s information, LVMH group has just entrusted Forward Media, a subsidiary of Havas, with the management of its European media budget. The decision will be effective January 1, 2026. This is surprising…

The best ad I’ve seen in a while AI can’t generate sand between your toes. This is excellent from Patricia Varella and the team at Polaroid. Nailing most of the key creative principles for outdoor advertising. Poster advertising has a profit issue. Best estimates from Ebiquity plc show only 48% of campaigns actually lead to…

𝗧𝗵𝗲 ‘𝗰𝗼𝗰𝗸𝗿𝗼𝗮𝗰𝗵𝗲𝘀’ 𝗼𝗳 𝗖𝗮𝗻𝗻𝗲𝘀 𝗺𝗶𝗴𝗵𝘁 𝗯𝗲 𝘁𝗵𝗲 𝘀𝗺𝗮𝗿𝘁𝗲𝘀𝘁 𝘀𝘂𝗿𝘃𝗶𝘃𝗼𝗿𝘀 𝗶𝗻 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 With the rosé-fuelled creative fest in Cannes wrapping up today, I’ve been reflecting on how often the ad industry has been declared dead. I’ve spent much of my career in advertising.  And I’ve lost count of the supposed extinction events we’ve survived. The internet.…

The advertising divisions of Amazon and Disney are joining forces to open up new opportunities for streaming buyers. Under the partnership, Disney’s Real-Time Ad Exchange and Amazon’s demand-side platform (DSP) are being integrated. The team-up will give advertisers direct access to Disney premium inventory on Disney+, ESPN, Hulu and other platforms. Buyers will also be…

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