Catégorie : Non classé
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CMO as a showrunner
Subculture is a partner, not a targetFather Mother Sister Brother by Jim Jarmusch by Saint Laurent ProductionsThe most culturally influential brands are those with a system for cultural production: part creative studio, part media company, part cultural machine. Their product calendars are in sync with their cultural calendars. Every product moment is also a cultural…
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Toward Computational Taste: LLMs, Aesthetics & Judgment – Patron
Toward Computational Taste: LLMs, Aesthetics & Judgment A.Atherton (2025)Ten years ago, the internet still felt like a place you visited. Taste existed as something humans curated for one another: fashion bloggers posted flat lays, museum curators selected exhibitions, editors filtered and packaged culture into glossy magazines. The digital world was engineered to showcase human taste.…
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Inside ChatGPT’s first major brand campaign—OpenAI marketing leaders discuss the work
Explore Ad Age Brand Report—the biggest companies, ranked by total marketing spend across the U.S. and worldwide—in Ad Age’s 70th annual report on marketers and marketing. Report overview for Ad Age subscribers and Ad Age All Access subscribers.
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Mixboard is a new way to visualize your ideas from Google Labs.
We’re introducing Mixboard, an experimental, AI-powered concepting board designed to help you explore, expand and refine ideas. Visualize a vast array of possibilities, from home decor and event themes to new product ideas or your next DIY project with images and text.With Mixboard’s open canvas and generative AI capabilities, you can:Start a new project from…
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https://blog.google/technology/google-labs/mixboard/
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When you’ve done enough, Uber Eats | Uber Eats
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Scarlett Johansson for the Prada Galleria bag
