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Stage 3: Bargaining ⇒ “If I Try Harder, I Can Get It.”After the anger stage, a certain desperation sets in. You tell yourself if you do everything right, monitor channels, match promos, and offer a gimmicky direct discount, perhaps you can finally achieve the parity unicorn. You begin frantically running your private promos, mobile discounts, and…

I’m embarrassed. Not embarrassed of who I am or what I do, but embarrassed that my job even exists in the way it does. I’m embarrassed that in 2025 I still have to walk into hotels and train managers how to treat employees like human beings. Think about that. In an industry that prides itself…

A new category is emerging in hospitality: Longevity Hotels, a fusion of hospitality, science, and wellness designed to extend lifespan and enhance quality of life. Our research at Buy That Hotel currently tracks 63 Longevity Hotels worldwide, with the largest concentration in the Alps. Interestingly, promising regions such as Turkey, Mexico, and Costa Rica remain…

Listen to the article 2 min This audio is auto-generated. Please let us know if you have feedback. Dive Brief: At hotels managed by third parties, guest satisfaction declined “significantly” year over year in the areas of food and beverage quality and facilities maintenance, according to J.D. Power’s 2025 North America Third-Party Hotel Management Guest…

Listen to the article 6 min This audio is auto-generated. Please let us know if you have feedback. Marriott International is executing a multiyear digital and technology transformation plan that aims to retool the company, replace systems and develop a cloud-native innovation fabric to accelerate modernization.  The company’s technology teams are simultaneously helping to scale…

Whenever I start working with a hotel, I don’t begin by looking at their follower counts or ad spend. I start by asking the marketing team 5 questions. These 5 questions tell me everything I need to know about how they think, where the gaps are, and how I can help them achieve their goals.…

Few names in travel carry the cultural resonance of the Orient Express. Once the Train of Kings, King of Trains, its myth was immortalized by royalty, diplomats, and novelists. Today, under the stewardship of Accor and in strategic partnership with LVMH, the brand is staging one of the most ambitious revivals in the luxury sector…