Catégorie : Hotel & Hospitality
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The 6 building blocks of the AI-driven direct distribution ecosystem
En español, en français, em português. Artificial intelligence is no longer a futuristic promise. It has become an operational reality that is already reshaping hotel distribution. Yet, despite the growing excitement around AI, most hotels still face the same fundamental question: how can AI be turned into a real, sustainable competitive advantage aligned with the…
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The New Standard of Pickup Analysis: Year-Round Clarity in a Single View
By Samuel Johnson, Director of Operations & Customer Success The Clarity Crisis in Pickup Reporting Every Monday morning, revenue managers typically open five tabs: a legacy RMS, a spreadsheet with last week’s pickup, an OTA dashboard, a STR report, and their inbox. Then comes the data collection to analyse: What changed? Where is demand shifting?…
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Experience becomes the operating system for hotels in 2026
Why alignment across operations, technology, and guest journeys defines competitive advantage Jan 12, 2026 As 2026 approaches, hotel performance is increasingly shaped by coherence rather than isolated innovation. Leading hotels are aligning experience, operations, and technology into a single system that reinforces execution and scalability. Guest experience is no longer treated as an overlay or…
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A detailed review of the Top Ten of the Hospitality Awards 2025
Over the coming weeks, we will present the ten initiatives, programmes and campaigns that rose to the top of the selection process. This in-depth review will demonstrate that their recognition is far from incidental and that these projects can serve as a source of inspiration for those seeking to follow a similar path.This is the…
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What Phocuswright’s 2026 predictions mean for hotel operators
AI-led discovery, shifting demand, and new pricing logic will directly reshape hotel performance and distribution Jan 8, 2026 As 2026 unfolds, Phocuswright analysts see travel moving from AI experimentation to operational reality, with direct implications for hotels. Agentic AI, digital identity, and real-time pricing are not abstract trends but forces that will reshape how guests…
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Hunter Advisors Debuts Strategic Rebranding
Photo Credit: Courtyard Amarillo Downtown ATLANTA, Georgia—Hunter Advisors (Hunter) announced the launch of a strategic rebranding reflecting the firm’s growth and long-term vision for the future of hotel investment advisory. The rebrand—in development since 2024—introduces a refreshed visual identity, a simplified name transition from Hunter Hotel Advisors to Hunter Advisors, and a unified brand system…
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The Hospitality Industry Needs Conversation Engineers. Here’s Why: If you’re in hospitality and haven’t heard of a « Conversation Engineer » yet, you will soon. As AI agents move from experimental… | mathias coudert
The Hospitality Industry Needs Conversation Engineers. Here’s Why: If you’re in hospitality and haven’t heard of a « Conversation Engineer » yet, you will soon. As AI agents move from experimental to operational in hotels and restaurants, we’re discovering a critical gap: the space where technical capability meets guest intent. 🔹 What is a Conversation Engineer? A…
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Repositioning for Value: The Strategic Role of Hotel Turnarounds in Thailand
Thailand’s hospitality sector is entering a new cycle where value creation is driven by asset reinvention rather than organic market recovery. The post-pandemic rebound has exposed structural gaps in competitiveness and product differentiation, while a new generation of design-conscious, digitally enabled and experience-driven travelers is reshaping demand. At the same time, a new wave of…
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The Hotel Media Review of 2025 – Zeitgeist of the Hotel Industry — Soler & Associates | Marketing Hotel Technology
Booking.com held onto the number one spot for the third year in a row, and at this point it’s hard to call that anything but structural dominance. The recurring themes in headlines were remarkably consistent:Relentless product expansion, especially around AI-driven trip planning and searchControl of demand, positioning Booking as the discovery layerPressure on hotels, particularly…
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Fwd: What our top 50 articles reveal about 2025 — and what comes next
Dear reader, This is the final Hospitality.today newsletter of 2025. Thank you for reading, sharing, and supporting the publication throughout the year. This edition looks at the 50 most-read Hospitality.today articles of 2025 and what they reveal about the year and the choices facing hoteliers in 2026. Across the top 50 articles, several clear themes…