Catégorie : Hotel & Hospitality
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McKinsey & Company: Transforming Travel Inspiration into Action
The article focuses on McKinsey & Company’s exploration of trends in the travel industry. It highlights new insights into travel behavior and how companies can adapt to evolving consumer choices. Key topics include premium leisure travel’s impact on airline economics and an interview with United Airlines CEO Scott Kirby. The insights aim to guide businesses…
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Airbnb’s Strategic Shift: Hotels Propel Platform to Outpace Booking in 2026
In 2026, Airbnb reversed its previous stance on hotels, significantly accelerating its growth in nights booked compared to Booking.com, with a Q2 growth rate 2.6 times faster. Historically anti-hotel, Airbnb’s expansion into this sector was driven by strong demand and market opportunity. Hotels now represent a rapidly growing part of Airbnb’s offerings, appealing to short…
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The Necessity of Media Networks for Retailers: Insights from the Advertising Club of New York’s Commerce Media Exchange
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Airbnb Expands into Hotel Listings, Aiming for Multi-Billion-Dollar Business
Airbnb originally distanced itself from hotels, but CEO Brian Chesky shifted focus due to customer demand. Speaking at a Goldman Sachs conference, Chesky revealed plans for hotels to become a multi-billion-dollar segment for Airbnb. Unlike Booking.com or Expedia, Airbnb curates hotel listings, taking a smaller commission. As of September 4, 3,939 hotels used Airbnb’s new…
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Google Implements Changes to Search Results in Europe to Comply with EU Antitrust Regulations
Alphabet’s Google announced changes to its online search results in Europe on Tuesday in response to EU antitrust regulations. These adjustments are intended to comply with regulatory demands but are expected to negatively impact user experience and increase costs for European businesses. The changes reflect Google’s efforts to address concerns raised by EU antitrust authorities…
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Google’s Hotel Booking Test: A Look Inside the New Era of Room Reservations
Google is testing a hotel booking service integrated with its search platform, collaborating with Booking, Expedia, Marriott, Wyndham, and IHG. Independent hotels are excluded since the system connects to companies holding room inventories. The test involves three pathways: using OTAs with net rates, agent commissions via GDS, and soft-brand affiliations like Marriott’s Autograph. The new…
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Hotel Chains Focus on Converting Existing Properties to Grow in EMEA Region
In 2025, nearly half of Marriott’s hotel signings in Europe, the Middle East, and Africa were conversions, highlighting a shift in strategy toward incorporating existing hotels into its portfolio. This trend reflects a broader industry movement by major chains like Hilton and IHG to offer independent hotels the benefits of global distribution and loyalty programs…
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Understanding Booking.com’s Data Retention Policies: Opportunities and Limitations for Hotels
On August 26, 2026, an article by Markus Busch discusses Booking.com’s data retention policies. Booking.com’s General Delivery Terms restrict properties’ use of guest data to ensure service, forbidding unsolicited contact. Guest data is accessible for thirty days post-checkout. In contrast, Expedia allows properties to set their own retention policies. Properties should collect guest information directly…
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Sabre’s Strategic Shift: Hotel Bookings Surge as Air Booking Growth Slows
Sabre’s air bookings rose 1% to 76.1 million last quarter, generating $712 million in revenue, a 4% increase. Hotel bookings grew by 8% to 12 million, with revenue up 11%. Sabre appointed Derek Sharp as SVP for Lodging, Ground, and Media, highlighting hotel growth as a priority. On August 19, Sabre integrated its lodging content…
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Trivago Faces Legal Battle with Google While Emerging as a Top Seller on Its Own Platform
Trivago is suing Google for prioritizing its own hotel product over Trivago’s services, leading to €1.5 million in legal expenses in 2026. Trivago’s Book & Go, a service that processes bookings through Expedia, has become a top-five seller on its site, generating €17 million last quarter. Operating costs for Book & Go tripled to €8.4…