Mindblown: a blog about philosophy.

Marketing mix modelling (MMM) cannot fully measure advertising’s ROI, as it only captures short to medium-term impacts, leaving long-term effects unquantified. Instead of relying solely on MMM, marketers should use econometrics to explore campaign scenarios, predict sales, and simulate price changes, while also incorporating benchmarks, cross-industry studies, and intuitive understanding gained from experience to better…

The article discusses the evolving dynamics between streaming and linear television, highlighting ITV’s shift in strategy in the UK, where new shows are now premiering simultaneously on both platforms to leverage linear TV’s marketing power. It also examines the US cable industry’s differing trajectories, with Charter Communications showing signs of stabilizing subscriber numbers due to…

In 2019, computer scientist Richard Sutton introduced the « Bitter Lesson, » highlighting that AI breakthroughs derive not from human knowledge or expert strategies, but from scalable learning and massive trial and error, as exemplified by AlphaGo’s self-training surpassing human expertise in Go. This concept, now influencing advertising, suggests that scalable learning can outpace creativity and expert…

The Hotel Nuggets newsletter discusses several innovative concepts for hoteliers, including AMANO Group’s removal of the reception desk to enhance guest interaction and create a more welcoming atmosphere, and Thijs de Boer’s strategy for keeping venues busy throughout the day by transforming the mood from morning to night. It also highlights the importance of real-time…