Mindblown: a blog about philosophy.
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Vertical Drama: the format nobody took seriously, except the audience
The burgeoning niche of vertical dramas, highlighted at the Content London conference, is rapidly developing its own talent economy with notable figures like Nick Westaway and Evan Matric becoming recognized stars in this format. Predominantly attracting North American women aged 25–55, this medium demonstrates high completion rates and real-time feedback loops between creators and audiences,…
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Rivian’s AI, autonomy impress Wall Street, but EV and capital concerns remain
Rivian impressed Wall Street analysts during its first “Autonomy and AI Day” on December 11, 2025, in Palo Alto, California, with announcements of a proprietary chip, advanced software architecture, and a roadmap for autonomous vehicle features. Despite optimism regarding potential future licensing deals and increased delivery expectations for the upcoming R2 SUV, analysts remain cautious…
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I just won the xAI hackathon by making ads invisible Introducing Halftime. Targeted ad generation using AI that feels like a part of your movies and shows. Halftime generates cutscenes and product placements in real time, perfectly matched to your interests. Built with Yuvraj Dwivedi, Pravin Lohani …more
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I just won the xAI hackathon by making ads invisible Introducing Halftime. Targeted ad generation using AI that feels like a part of your movies and shows. Halftime generates cutscenes and product… | Krish Garg | 381 comments
The author recently won the xAI hackathon with a project called Halftime, developed alongside Yuvraj Dwivedi and Pravin Lohani, which innovatively generates targeted ads by seamlessly integrating them into movies and shows in real time. Halftime uses AI to create cutscenes and product placements that align with viewers’ interests, making ads feel like a natural…
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The article in The Guardian on Saturday only partly interpreted what we talked about in a great 90 minute conversation with Eamonn Forde. Basically I was saying the genie is out of the bottle. AI is… | Dave Stewart | 90 comments
The article discusses the pervasive influence of AI on the creative world, emphasizing that it is no longer a future threat but a present reality that artists should embrace. It highlights the need for collaboration with AI, arguing that while AI amplifies creativity, the human element remains irreplaceable. The piece references George Orwell’s “1984” to…
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Liquid Death, the billion-dollar canned water brand known for its viral stunts and dark humour is challenging the foundations of the creative industry. Speaking to Emma Sexton on ‘The Future of In-House Creative Leadership’ podcast, Andy Pearson, VP of Creative at Liquid Death, argues that traditional strategic bloat is stifling creativity, declaring controversially that strategy…
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Liquid Death VP Andy Pearson: “Strategy is Partially Killing the Industry” | LBBOnline
Liquid Death, a billion-dollar canned water brand, is revolutionizing the creative industry by challenging traditional strategic processes, which Andy Pearson, VP of Creative, criticizes for stifling creativity. By adopting a lean, in-house model focused on speed, intuition, and humor, the brand has achieved remarkable success, including becoming the second most followed beverage brand globally, and…
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I reported yesterday on the results of my Masterbranded business since its launch back in June: good overall, except in one area. The feedback and experience, plus the hard financial data, tell me what’s what and where and how and even why – which informed my 2026 Masterbranded 2.0. The chart below is a (cryptic)…
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Overrating Strategy: The Power of Intuition in B2B Marketing | Joe Lazar posted on the topic | LinkedIn
The article emphasizes that over-reliance on strategy can hinder creativity and intuition, particularly in B2B contexts. It argues that many companies already possess the intuitive knowledge necessary for success, but this is often suppressed by an overemphasis on data and frameworks. The article identifies two main causes: a work culture that distrusts intuition and human…
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The week in charts
The article titled “The Week in Charts” highlights key issues such as wealth inequality and the adoption of artificial intelligence, along with other significant trends. It provides a visual representation of current economic and technological developments, though specific numerical data or detailed statistical insights are not explicitly mentioned in the provided text snippet.
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