Mindblown: a blog about philosophy.
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How We Automated Content Marketing to Acquire Users at Scale | Spotify Engineering
Spotify runs paid marketing campaigns across the globe on various digital ad platforms like Facebook, Google UAC (display banners), TikTok, and more. Being efficient with our marketing budget is critical for maximizing the return on ad spend so that we can continue to develop ads that communicate the value of Spotify to users and non-users…
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Meta Connect 2025: Zuck bets on glasses as the future of AI | Saanya Ojha posted on the topic | LinkedIn
At Meta Connect 2025, Zuck doubled down on a bet he’s been making for years: that glasses – not phones, not headsets – are the ideal form factor for personal superintelligence. Why? Because they let AI “see what you see, hear what you hear, talk to you throughout the day » You have to give him…
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Agentic Commerce is a Collective Hallucination
RMNs Shouldn’t Waste a Single Moment Preparing for this « Threat »The recent agentic commerce hype has sent retailers into a frenzy about what it means for the future of shopping, the threat of being commoditized, and the possibility of their retail media businesses getting vaporized.Consider these recent article headlines:“The Agentic Commerce Revolution is Here: How AI…
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Client Challenge
Client Challenge JavaScript is disabled in your browser. Please enable JavaScript to proceed. A required part of this site couldn’t load. This may be due to a browser extension, network issues, or browser settings. Please check your connection, disable any ad blockers, or try using a different browser.
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An Interview with OpenAI CEO Sam Altman About DevDay and the AI Buildout
Listen to this post: Today’s Stratechery Interview is with OpenAI co-founder and CEO Sam Altman. I have interviewed Altman twice before, first in 2023 with Microsoft’s Kevin Scott, and again earlier this year; while OpenAI is not a public company, I am, just as I did previously, treating this like a public company CEO interview,…
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Could a Retail Media Backlash Be in the Offing?
Brands don’t seem as enamored as retailersRetail Media is not exactly entering its “trough of disillusionment” phase, since there is still so much growth occurring, and you have credit card giants like American Express and Mastercard pushing into the sector. That doesn’t mean there isn’t some level of disillusionment.If you squint, you can see signs…
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Mercado Ads launches campaign with Procter & Gamble in Latin America | Sean Summers posted on the topic | LinkedIn
SUCCESSFUL BRAND REFRAMING Clarity is everything in brand reframing. Without it, organizations create misalignment, not transformation. What I’ve Learned Over the years, having served on a host of different marketing, communications, and brand development teams, in the for-profit and non-profit arena, I’ve seen clarity push brands to new levels. Driving encouraging results and growing customer…
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Mercado Ads launches campaign with Procter & Gamble in Latin America | Sean Summers posted on the topic | LinkedIn
SUCCESSFUL BRAND REFRAMING Clarity is everything in brand reframing. Without it, organizations create misalignment, not transformation. What I’ve Learned Over the years, having served on a host of different marketing, communications, and brand development teams, in the for-profit and non-profit arena, I’ve seen clarity push brands to new levels. Driving encouraging results and growing customer…
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Hollywood is Already Falling Behind on AI Video
We’re going to keep it brief this week as I’m in the final crunch before Screentime. We’ve added Jimmy Kimmel and Los Angeles Mayor Karen Bass to our lineup. We’ve also announced a killer group of food partners, including Heritage Barbecue, Pine & Crane, Perilla and Wanderlust Creamery. I hope to see you there! Five…
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Fan Surplus, HYBE, and the Science of Fandom
Why the Future of Media is Selling More to Fewer Source: Midjourney. The subtitle of this post is a nod to The Long Tail: Why the Future of Business is Selling Less of More, by Chris Anderson. Written more than 20 years ago, it was ahead of its time. A lot of consumption has shifted…
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