Mindblown: a blog about philosophy.
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Claude Code is one of the worst named products. It’s not just for code. Watch this Hermès ad. 30 seconds. 8 shots. Voice. Music. Even text branding burned in with ffmpeg. Clopus 4.5 wrote a… | Deedy Das | 42 comments
Claude Code, a product criticized for its misleading name, is not limited to coding but can be used for creating diverse content, as demonstrated by a 30-second Hermès ad. Utilizing Clopus 4.5, the ad was produced by scripting, coordinating with ElevenLabs and Google Veo 3, downloading music, and incorporating text branding with ffmpeg.
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https://www.bimmawilliams.com/
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Bimma Williams
Bimma’s Collab of the Year — 2025 Bimma’s Collab of the Year — 2025 Bimma’s Collab of the Year — 2025 A Guide to Brand Building Through …
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https://monocle.com/design/dorothy-waugh-americans-national-park-posters/?_kx=XZui0YNjDgSW-kp98cLIlzm3tzogZcDFLhg2puYhZpw.WEFNwV
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How US illustrator Dorothy Waugh inspired a generation of Americans to travel to National Parks – Monocle
Dorothy Waugh’s travel posters from the 1930s, which are currently on display at New York’s Poster House until February 22, played a crucial role in promoting US national-park tourism during the Great Depression. Commissioned by the National Park Service between 1934 and 1936, Waugh’s 17 posters successfully doubled park tourism by blending European modernist influences,…
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https://thebrandwaves.substack.com/p/brand-waves-this-week-846?utm_source=post-email-title&publication_id=4560480&post_id=182626923&utm_campaign=email-post-title&isFreemail=true&r=7cpi7&triedRedirect=true&utm_medium=email
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Brand Waves This Week
Kith and Columbia Sportswear have renewed their collaboration to launch a winter sports collection inspired by the Nippon Snow Expedition, with references to iconic Japanese locations like Hokkaido and Mount Yōtei. Liquid I.V. launched the I.V. O’CLOCK campaign with a Times Square event on June 4, 2025, enhancing brand awareness and consumption habits, while Squarespace’s…
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Look back at some of our recent charts
The Week in Charts newsletter from McKinsey & Company is taking a brief hiatus and will resume on January 10, focusing on data visualizations, including topics for the World Economic Forum’s Annual Meeting in Davos, Switzerland. Readers are encouraged to share the newsletter with others and manage their subscriptions to explore new offerings like McKinsey’s…
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Fwd: What our top 50 articles reveal about 2025 — and what comes next
The final Hospitality.today newsletter of 2025 highlights key trends from the year’s most-read articles, revealing that AI has transitioned to everyday use in areas like search, pricing, and customer service, while distribution strategies have evolved with a focus on direct connectivity and AI-driven discovery. As the guest journey becomes less linear and brand importance rises…
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Wrangler and Cherry blend nostalgia with contemporary style, Samsung turns imagination into a shared experience, and Renault brings myth and innovation to life through storytelling.Image courtesy of SamsungWelcome to The Brand Waves, your weekly snapshot of the most innovative marketing campaigns from around the world. In this edition, discover stories, strategies, and creative ideas that…
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