Mindblown: a blog about philosophy.
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The week in charts
The article discusses recent trends in frontier technology, highlighting a significant surge in artificial intelligence (AI) development. It provides an overview of advancements and their potential impacts, demonstrating how these technologies are reshaping industries and influencing global economic patterns.
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How CEOs can implement change management in the age of gen AI
The article highlights that two-thirds of global companies are now using generative AI, presenting an opportunity for significant growth, but emphasizes that simply providing new tools is not enough to transform company operations. McKinsey’s Erik Roth suggests that CEOs should adopt a new change management approach to transition employees from AI experimenters to accelerators, with…
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New reports available as part of your McKinsey Quarterly membership
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« Creative is the new targeting ». No, not really. Here’s how Meta actually uses creative signals to find your audience. From 2021-2025 privacy changes destroyed explicit signals like interest… | Noah King | 79 comments
Since privacy changes from 2021 to 2025 affected explicit targeting signals like interest targeting, Meta now uses computer vision to analyze creative content, identifying objects and scenes to create numeric « fingerprints » that match ads with audiences engaging in similar content. This shift means advertisers should focus on creating diverse and distinct ad variations in scenes,…
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Do your ads feel… mediocre? Here’s my battle-tested theory: It’s usually not the designer or copywriter’s fault. I’ve reviewed over 15k B2B SaaS ads, and here’s the pattern I see again and again:… | Andrea Todorova | 19 comments
The article discusses the common pitfalls in creating B2B SaaS ads, emphasizing that the issue often lies not with designers or copywriters, but with the lack of a strong ad concept, which serves as the creative angle making ads noticeable and memorable. The author, who has reviewed over 15,000 ads, suggests starting with a key…
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Doug Parker, former chairman and CEO of American Airlines, shares leadership lessons
The article highlights leadership insights shared by Doug Parker, the former Chairman and CEO of American Airlines, focusing on his experiences and lessons learned in managing under pressure. McKinsey & Company also emphasizes the importance of effective board-CEO collaboration as a strategic approach to enhancing organizational performance.
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« Please, every hotel needs to use this. »
The newsletter « Hotel Nuggets » offers practical advice for hoteliers to enhance guest experience and improve business operations. It suggests replacing complex WiFi passwords with QR codes for easy access, installing phone booths like Zoku Amsterdam to improve common area functionality, offering desirable hotel merchandise to promote brand loyalty, and tips for discreetly selling a hotel.…
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(49) Post | LinkedIn
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Cloudflare’s Matthew Prince has a plan to get Google and the AI oliigarchs to pay for your content even though many are used to getting it for free. He might have enough leverage to make them.
Sixteen years ago, Matthew Prince and Michelle Zatlyn co-founded Cloudflare, which has grown into a leading cybersecurity and content delivery network company, now valued at approximately $70 billion. Prince is currently focused on addressing the impact of AI chatbots on the web and journalism by implementing a « pay-per-crawl » strategy to protect content and potentially force…
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Turning water conservation into a competitive advantage
In August 2025, McKinsey emphasizes the critical need for businesses to address water scarcity, a challenge intensified by climate change, demographic shifts, and the rise of water-intensive technologies. By innovating in water treatment, industrial efficiency, and agricultural productivity, companies can not only reduce water usage and costs but also gain a competitive market edge, as…
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