Mindblown: a blog about philosophy.
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Future of Beauty Shopping 2025-2030: Global & Europe Outlook on E-commerce Growth, Phygital Retail, AI Personalization, and Luxury’s Evolution
Steady Growth in Mature Markets The global beauty industry remains robust, McKinsey State of Beauty 2025 report suggests about 5% annual CAGR through 2030. Even as economic uncertainties loom, consumers continue to prioritize personal care – a resilience often explained by the classic “lipstick effect” – small affordable luxuries – while premium beauty and skincare…
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How social platforms are revolutionizing storytelling | Colin McRae posted on the topic | LinkedIn
When a big brand activation like this goes live, what you see is the product: the challenges, the visuals, the experience. But behind the scenes there is a whole other layer that has to be built in parallel, the CRM layer. 🖇️ Because no matter how good the product experience is, users still need to…
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Instagram Is ‘Exploring’ a Dedicated TV App in Video Push
Instagram is exploring building a dedicated TV app as part of a deeper push into video, a move that could get Instagram videos in front of more viewers and also provide more competition for YouTube, which already makes it very easy to watch videos on a television. “If behavior [and] the consumption of these platforms…
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Everything Is Television
A spooky convergence is happening in media. Everything that is not already television is turning into television. Three examples: You learn a lot about a company when its back is against the wall. This summer, we learned something important about Meta, the parent company of Facebook and Instagram. In an antitrust case with the Federal…
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Tesco Media Upfront UK 2025
— from a retailer with data to a media partner with soul, scale, and storytelling power. We’re excited to be building a marketing-leading platform that helps brands connect more deeply with customers, drive creative effectiveness, and grow at the point of purchase. Here are a few key highlights from the event: Video, reimagined Our new…
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🌌 Meta Andromeda is one of the most talked about topics in DTC right now, and for good reason. It’s the biggest backend change to Meta’s ad auction system since iOS 14. I’ve been digging in this… | Alexa Hall Kerth | 16 comments
🌌 Meta Andromeda is one of the most talked about topics in DTC right now, and for good reason. It’s the biggest backend change to Meta’s ad auction system since iOS 14. I’ve been digging in this year… reading, testing, and trying to understand the why behind it. The rollout still seems to be happening…
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The New AI Marketing Playbook
The marketing world is undergoing the most profound shift since the invention of the internet. For the last 20 years, consumer journeys typically began with a search query and a page of ten blue links. Now, they increasingly start with a direct question to a generative AI-powered chatbot or browser, producing a single tailored answer.It’s…
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Startups technical guide: AI agents
Are you ready to build your AI agent? The Startup technical guide: AI agents, provides the knowledge needed to go from an idea to prototype to scale, whether your goals are to automate tasks, enhance creativity, or launch entirely new user experiences for your startup. Inside, you’ll discover:
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Taylor Swift, Sora, and Slop vs. Substance
Weekly writing about how technology and people intersect. By day, I’m building Daybreak to partner with early-stage founders. By night, I’m writing Digital Native about market trends and startup opportunities. If you haven’t subscribed, join 70,000+ weekly readers by subscribing here: This week’s piece is special because it’s an excuse to combine two of my…
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State of AI Report 2025: Key Findings for Enterprise Marketers | Ian Crocombe posted on the topic | LinkedIn
🔹 The Bayer Signal: AI Agencies are here When a global player like Bayer assigns its entire Consumer Health mandate to an AI-powered agency model, starting 2026, it marks more than just a procurement decision. It is a structural shift: AI is no longer an experiment in marketing, but the operating system of brand building.…
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