Mindblown: a blog about philosophy.
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Improving global health, travel with agentic AI, the latest spotlight on geopolitics, and more: The Weekend Read
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B2B does not know enough about distinctive brand assets. There, I said it. In consumer marketing, distinctive brand assets are treated like currency. The colour red? Coke. A swoosh? Nike. Three… | Dan Bassett | 12 comments
The article emphasizes the importance of distinctive brand assets (DBAs) in B2B marketing, arguing that they are critical for building memory structures and fostering long-term growth, much like they are in consumer marketing. It asserts that B2B companies often neglect DBAs by frequently changing logos and presenting inconsistent branding, instead urging these companies to invest…
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5,000 Podcasts. 3,000 Episodes a Week. $1 Cost Per Episode — Behind an AI Start Up’s Plan
Inception Point AI is revolutionizing podcast production by developing AI talents to host podcasts and become influencers, producing over 3,000 episodes weekly across more than 5,000 shows on its Quiet Please Podcast Network, with 10 million downloads since September 2023. CEO Jeanine Wright notes the cost efficiency, with episodes produced for $1 or less and…
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MullenLowe brandsocial x content
To effectively capture audience attention, brands should focus on creating content that aligns storytelling with cultural relevance, community insights, and platform behavior rather than simply increasing volume. While there is no guaranteed formula for viral success, utilizing these strategies can enhance the potential for commercial success and engagement.
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I Started Talking to My Computer Instead of Typing. It Changed How I Think.
The article describes how the author’s transition from typing to using AI-assisted voice dictation significantly enhanced their writing process by accelerating idea flow and reducing the cognitive load of self-editing. Utilizing tools like Monologue and ChatGPT, the author drafted seven articles in a conversational manner, noting improvements in creativity and productivity, while acknowledging the potential…
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Apple is making the movies Hollywood won’t, and it’s paying off big
Apple has pivoted its movie strategy for Apple TV+ towards original, big-budget films, moving away from the industry’s trend of sequels and remakes. This shift, bolstered by Apple’s financial strength, has resulted in significant streaming success with titles like « Wolfs » and « The Gorge, » while films like « F1 The Movie » have become major theatrical hits, highlighting…
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Quibi was right: How a $1.7 billion failure predicted the future of the internet
The article explores the idea that Quibi, despite its infamous $1.7 billion failure in six months, might have been correct in its core concepts about the future of media consumption. It argues that Quibi’s emphasis on short-form, phone-centric content and « shows » format aligns with current media trends, as evidenced by the success of platforms like…
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Advertising in 2030
The recent update to the Advertising in 2030 study, based on insights from over 60 diverse industry experts, reveals increased confidence in generative AI as a creative tool and highlights diminished expectations for VR adoption due to slow consumer embrace. While technology, particularly biometrics and AI, is expected to advance significantly by the decade’s end,…
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DeeAnn Steenson, Ron N Angela Gross and Christy Sik like your photo in #FightJessieFight Fundraiser – New Beer Release Party!: « #FightJessieFight bracelets at the pub! »
Meta Lattice is an advanced ad ranking architecture developed by Meta to streamline and enhance ad performance by consolidating insights across various campaign objectives and surfaces into a single, larger model, rather than relying on numerous smaller, specific models. This integration, which likens Meta Lattice to a giant library combining many subject-specific libraries, has improved…
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Amazon Ads announces Netflix integration
Amazon Ads and Netflix have partnered to provide advertisers using Amazon DSP with direct access to Netflix’s premium ad inventory across eleven countries, including the US, UK, and Japan, starting Q4 2025. This collaboration aims to simplify TV planning and buying, enhancing advertisers’ flexibility and efficiency by integrating Amazon’s advanced AI and first-party insights, as…
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