Mindblown: a blog about philosophy.
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#devday2025 #apps #chatgpt #chatgpt #comments #collapse #ai #marketing #adcampaign #marketers #chatgptteams #chatgptenterprise #marketing | Jim Lecinski | 17 comments
OpenAI’s #DevDay2025, held yesterday, introduced new product developments, notably the #ChatGPT Apps SDK enabling developers to create apps that integrate directly within ChatGPT, exemplified by Canva. This development could lead to the decline of standalone AI startups serving specific purposes, as these startups are anticipated to transition into app developers with their products integrated within…
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Smart airports: Clearing the runway for digital takeoff
The article from McKinsey & Company highlights the digital transformation opportunities available to airports, aiming to enhance efficiency and passenger experience. It presents insights into how airports can leverage technology to optimize operations, emphasizing the potential for IT departments to transition from cost centers to profit centers, and discusses the digital revolution in aircraft maintenance,…
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This paper shows that you can predict actual purchase intent (90% accuracy) by asking an off-the-shelf LLM to impersonate a customer with a demographic profile, giving it a product image & having the… | Ethan Mollick | 228 comments
A recent study demonstrates that an off-the-shelf large language model (LLM) can predict actual purchase intent with 90% accuracy by impersonating a customer with a specific demographic profile, analyzing a product image, and comparing the AI’s impressions to reference statements for similarity. This approach, which requires no fine-tuning or training, surpasses traditional machine learning methods…
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American Eagle’s Sydney Sweeney campaign – what really happened with CMO Craig Brommers
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The Extraordinary Cost of Dull – System1 Group
Based on research by Adam Morgan and Peter Field, the “Cost of Dull” study, enhanced by emotional response data from System1’s “Test Your Ad” database, explores the impact of dull advertising in the US and UK. It addresses the causes and costs of dull ads, including TV ad spending and market share implications, while providing…
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The myth of media fragmentation: a challenge for agencies, not advertisers | Charlie Ebdy posted on the topic | LinkedIn
The article argues that the perception of a fragmented media landscape is misleading, as audiences remain concentrated on major platforms like TV, radio, Google, Facebook, YouTube, and Netflix, despite varied access points and devices. It suggests that the challenge for advertisers is no longer reaching an audience across myriad platforms but rather creating meaningful influence…
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Jeff Bezos said if you ONLY look at data, you will not win big because the biggest breakthroughs are made with intuition: “The only way I could advise any founder or entrepreneur is to deeply… | Jason P. Yoong | 26 comments
Jeff Bezos emphasizes the importance of intuition alongside data in achieving major business breakthroughs, advising entrepreneurs to understand their customers’ needs while also innovating on their behalf. He asserts that while data is crucial and neglecting it can lead to being outperformed by competitors, relying solely on data without trusting one’s instincts and gut feelings…
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Future of Beauty Shopping 2025-2030: Global & Europe Outlook on E-commerce Growth, Phygital Retail, AI Personalization, and Luxury’s Evolution
The global beauty industry is experiencing steady growth, with a projected annual CAGR of around 5% through 2030, driven by the resilience of personal care products, digital transformation, and technological innovations such as AI and AR. Europe aligns with this trend, with its beauty market expected to reach $148 billion by 2025, while technology, particularly…
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How social platforms are revolutionizing storytelling | Colin McRae posted on the topic | LinkedIn
On September 24, Sweatcoin launched an exciting brand activation in collaboration with Marvel Animation to celebrate Marvel Zombies, a four-part event on Disney+. This activation included three in-app challenges themed around key Marvel characters, engaging app store events, communications, videos, and social campaigns involving influencer content, which encouraged millions of users to outwalk the undead…
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Instagram Is ‘Exploring’ a Dedicated TV App in Video Push
Instagram is considering the development of a TV app as part of its strategy to enhance its video offerings and compete with YouTube by making videos more accessible on televisions. The announcement was made by Instagram chief Adam Mosseri on Thursday at the Bloomberg Screentime conference in Los Angeles, emphasizing the need to follow user…
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